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Etki Enbüyükleme Problemi için Ajan-bazlı Modelleme Yaklaşımı

Pazara yeni girecek bir ürünün öncelikliolarak kullanımına sunulacağı kişilerin (hedef kümenin)belirlenmesi pazar payı tahmini yapmak için önemli, ancak çözülmesi zor bir problemdir. Bu makalede,bu problem için ajan-bazlı modelleme ile bir simülasyonçalışması geliştirilmiştir. Hedef kümeye seçilmişkişilerin sosyal ağ üzerindeki önemi, ikna becerileri, diğerlerinin yeni ürün adaptasyonugibi karakteristiközelliklerinve hedef küme büyüklüğününürünün yayılması üzerindeki etkileri incelenmektedir.Buözelliklerebağlı 12 farklı senaryoiçinçözümler değerlendirilmiştir.

An Agent-basedModelingApproachfortheInfluenceMaximization Problem

Identifyingfirstusers(target set) of a newproductentering a market is critical in forecastingthe market share, butalso it is ahard-to-solve problem.Inthispaper, wedevelop an agent-basedmodelingapproachas a simulationmethod. Westudycharacteristicfeatures of thetarget set, such as theirimportanceoverthesocial network andpersuasionskills, togetherwiththe size of the set andthenewproductadoption of the rest of the network,tounderstandtheireffects on product spread. Weevaluatesolutions of12 scenarioswithnumericalexperimentsbased on thesecharacteristics.

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