Refiswal REFİSWAL, Elisa JULIANTI, Tavi SUPRIANA, Iskandarini ISKANDARINI

Sumatra Bölgesinde Genç Tarım Girişimciliğinin Gelişiminde İç ve Dış Faktörlerin Etkisi

Gelişmiş ve modern çiftçilerin rejenerasyonunu artırabilecek tarımsal sistemlerin geliştirilmesine yönelik çaba ve politikalar için tarım sektörünün geliştirilmesi çok gereklidir. Araştırma, Sumatra bölgesindeki genç tarım girişimciliği gelişiminin (GTG) iç ve dış faktörlerini analiz etmeyi amaçladı. Bu araştırma, Sumatra'da Aceh, Kuzey Sumatra, Batı Sumatra, Jambi, Güney Sumatra ve Bengkulu illeri olmak üzere altı ilde yayılmış olan Politeknik Pembangunan Pertanian Medan'ın koordinasyon alanında tüm GTG katılımcıları ile 2017-2019 yılları arasında gerçekleştirilmiştir. İç faktörler bağımsızlık ve bilgiyi içerirken, dış faktörler sermaye kaynakları, yenilikçi hizmetler, sosyal ağlar ve işbirliğini içermektedir. Bu araştırma Temmuz-Eylül 2020 tarihleri arasında gerçekleştirilmiştir. Veri toplama yöntemi, 230 katılımcı ile yüz yüze görüşmeler, saha gözlemleri ve çevrimiçi görüşmeler yoluyla gerçekleştirilmiş ve ardından güçlü, zayıf yönler, fırsatlar ve tehditler (SWOT) kullanılarak analiz edilmiştir. Sonuçlar, çeşitlendirme stratejisinin uygulanması yoluyla YAD'yi iyileştirme stratejisinin önemini gösterdi. Stratejiler, müşteri hizmetleri ve ürün pazarlamasında endüstri tabanlı teknolojiye erişim ve bilgi birikimi artırılarak, eğitime katılarak bilgi ve iletişim becerilerini artırmada bağımsızlığı arttırarak, iş ortakları ile daha yoğun işbirliği kurarak, ticari işbirliğini çekmek ve kurmak için çeşitli kurum ve şirketlere tanıtımı artırarak, uygulanmalıdır.

Anahtar Kelimeler:

dış faktörler, iç faktörler, SWOT analizi, gençlik agripreneurship gelişimi

Influence of Internal and External Factors for Youth Agripreneurship Development in Sumatra Region

Development of the agricultural sector is very necessary for efforts and policies to develop agricultural systems that can increase the regeneration of advanced and modern farmers. The research was aimed to analyze internal and external factors of youth agripreneurship development (YAD) in the Sumatra region. This research was conducted in the coordination area of Politeknik Pembangunan Pertanian Medan, which is spread over six provinces in Sumatra, including: Aceh, North Sumatra, West Sumatra, Jambi, South Sumatra, and Bengkulu provinces with all YAD participants in program period from 2017 to 2019. The internal factors include independence and knowledge, while the external factors include capital resources, innovative services, social networks and cooperation. This research was conducted from July until September 2020. The data collection method was conducted by face to face interviews with 230 respondents, field observations, and online interviews and then analyzed using Strength, Weaknesses, Opportunities, Threats (SWOT). The results showed the importance of strategy to improve the YAD through to implementing the diversification strategy. Strategies should be implemented by increasing knowledge and utilization of access to industry-based technology in customer service and product marketing; independence in increasing knowledge and communication skills by attending training; establish more intense cooperation with business partners; and increase promotion to various agencies and companies to attract and establish business cooperation.

Keywords:

External factors, Internal factors, SWOT analysis, Youth agripreneurship development,

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