Evaluation of The Business Models, Internet Enterprises in Turkey

İş modeli bir girişimin hangi müşteriye hangi değeri sunacağı ve karşılığında nasıl gelir elde edeceği ile ilgili bir kavramdır. İş modeli ile ilgili çalışmalar daha öncesinde başlamasına rağmen internet girişimlerinin oluşmasıyla yoğunlukla tartışılmaya başlamıştır. İnternet; girişimlerin müşteriye erişimlerini kolaylaştırdı, maliyetlerini düşürdü ve gelirlerini çeşitlendirme olanağı sağladı. Ancak internetle birlikte işletmelerin rakiplerinin sayısında hızlı bir artış oldu. Bu durum onların rekabetçi olabilmek için iş modellerinde yenilik yapmaya zorladı. Çalışma kapsamında 5 internet girişimcisi ile mülakat yapılarak iş modelleri belirlenmiştir. Araştırma sonucunda Türk internet girişimlerinin iş modellerini belirlerken özellikle tüketicilere yönelik ücretli hesaplardan kaçındıkları gelirlerini çeşitlendirme konusunda çekimser kaldıkları bulunmuştur. Bu durumun Türkiye pazarının büyüklüğü, tüketici davranışındaki farklılıklar ve Türk girişimcilerin sermaye bulabilme kapasitelerinden kaynaklanabileceği değerlendirilmiştir. Bu sebeple Türk girişimlerinin büyüme hızlarının düşük kaldığı ve maliyetleri kontrol etmek için fazladan çaba sarf ettikleri sonucuna ulaşılmıştır.

Anahtar Kelimeler:

İş Modeli, İnternet Girişimi, Türkiye

Evaluation of The Business Models, Internet Enterprises in Turkey

The business model is a concept of an enterprise offer which customers value and how revenue is generated. Although work on the business model started earlier, it has been intensively discussed with the emergence of internet enterprises. Enterprises through the internet; facilitated access to customers, lowered their costs and enabled them to diversify their revenues. But with the Internet, there has been a rapid increase in the number of competitors. This forced them to innovate in business models to be competitive. In the scope of the study, interviews were made with 5 internet entrepreneurs and business models were determined. As a result of the research, it has been found that Turkish internet entrepreneurs are reluctant to diversify their income and they are hesitant for paid accounts especially for consumers when determining business models. The reason for this condition; the size of the market situation of Turkey, consumer behavior characteristics and Turkish entrepreneurs’ capacity to find capital was evaluated. As a result, it has been observed that the Turkish enterprises have had low growth rates and made extra efforts to control costs.

Keywords:

Business Model, Internet Enterprises, Turkey,

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