It is said that marketization of higher education with neoliberalism is the reason behind students’ consumer oriented attitudes and behaviours and the change in the extent of students’ learner identity. University students’ viewpoints about teaching and learning, higher education process and stakeholders and changes in higher education give idea about the extent of students’ consumer orientation and learner identity. Foundation universities are evaluated as the first step towards marketization of higher education in Turkey so it is thought that foundation university students’ opinion, attitude and behaviours about the changes in higher education in Turkey might give information about the extent of students’ consumer orientation and learner identity. This study aims to adapt “Consumer Orientation Scale” for university students, developed by Bunce, Baird and Jones (2016), into Turkish and the scale evaluates students’ consumer orientation in marketised universities. The original version of the scale includes one factor and 35 items. In the adapted scale, there are two factors, “the extent of consumer orientation” and “the extent of learner identity” of university students. There are 18 items, the extent of consumer orientation from 1 to 8 and the extent of learner identity from 9-18. In the process of adaptation of the scale into Turkish, 123 students participated in Exploratory Factor Analysis and 403 students for Confirmatory Factor Analysis. It might be stated that adaptation of the scale into Turkish is significant because it might provide opportunity to compare results of studies carried out in Turkey with other studies that was carried out or will be carried out in other contexts in the future.