THE COMPARISON OF THE DEMOGRAPHIC FEATURES OF THE PARTICIPANTS IN TERMS OF PARTICIPATION MOTIVES TO DIFFERENT EVENTS

The researches that are made in the discipline of tourism recently have pointed out that the motives of the participant individuals play a determinative role in the management of the events. Investigation of the motives of the visitors participating in the events, which identify the demographic features and participation motives of the visitors according to the results of these researches, make an important contribution in respect to the planning and the marketing studies of the events. The purpose of this study, is to classify the motives of the individuals, who participate in an event in Izmir, as per the type of the event. In this context, data have been collected from the visitors participating in the events that are organised in the provincial borders of Izmir by using the questionnaire technique. The visitors that have participated in the film, flower and boyoz (a pastry that is associated with Izmir) festivals in Izmir during the time the research is being conducted, constitute the universe of the research and as a result of the research, 460 questionnaires have been obtained as 175 from the film festival, 141 from the flower festival and 144 from the boyoz festival. As a result of the research, it is determined that the motives of the participation in the events differentiate according to the types of the events.Key Words: Event, Motive, Tourist Behaviour, Event Management, İzmir

Anahtar Kelimeler:

Etkinlik, Güdü, Turist Davranışı, Etkinlik Yönetimi, İzmir

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The researches that are conducted in the discipline of tourism recently have pointed out that the motives of the participants play a determinative role in the management of the events. The underlying motives for participating an event and the demographic characteristics of the visitors can make an important contribution both for the planning process and the marketing studies of the events. The aim of this study, is to classify the motives of the individuals according to the type of events that are participated in Izmir, in this context, data have been collected from the event participants who have joined the events which are organised in the provincial borders of Izmir by using the questionnaire technique. The visitors that have participated in the film, flower and boyoz (a pastry that is associated with Izmir) festivals in Izmir constitute the universe of the research , 460 questionnaires have been obtained as 175 from the film festival, 141 from the flower festival and 144 from the boyoz festival. As a result of the research, it is determined that the motives of the participation in the events differentiate according to the types of the events

Keywords:

Event, Motive, Tourist Behaviour, Event Management, İzmir,

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