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E-yaşam Tarzı Ölçeğinin Türkçe Geçerlilik ve Güvenilirliğinin Değerlendirilmesi

Bu çalışmanın amacı Yu (2011) tarafından geliştirilen e-yaşam tarzı (e-lifestyle) ölçeğini Türkçe’ye uyarlayarak, ölçeğin geçerliliğini değerlendirmektir. 405 katılımcı ile gerçekleştirilen çalışmada veriler sosyo-demografik soru formu ve e-yaşam tarzı ölçeği kullanılarak elde edilmiştir. Çalışmada, içerik geçerliliği testlerini takiben, kapsam geçerliliği testleri uygulanmış, bu kapsamda doğrulayıcı faktör analizi yapılmıştır. Analiz sonuçlarına göre, ölçek alt boyutları için ölçeğin iç tutarlılık katsayıları 0.797 ile 0.920 arasında bulunmuştur. E-yaşam tarzı ölçeğinin geçerli ve güvenilir bir ölçme aracı olduğu söylenebilir. Bu çalışma, e-yaşam tarzı ölçeğinin başka bir dile çevrildiği ilk metodolojik çalışmadır. Çalışmada kullanılan e-yaşam tarzı ölçeği, bilişim teknolojilerinin bireylerin günlük hayatındaki etkilerini ve bireylerin bu teknolojilerin hayatlarını nasıl etkiledikleri yönündeki görüşlerini ölçmeye yönelik olarak tasarlanmıştır. Özellikle pazarlama alanındaki araştırmalar için yararlı bir araç olan e-yaşam tarzı ölçeği, sosyal bilimler kapsamındaki diğer araştırma alanları için de kullanışlı bir araçtır

Anahtar Kelimeler:

Internet, Bilişim Teknolojileri, Yaşam Tarzı, E-yaşam tarzı, Geçerlilik

Evaluation of Validity and Reliability of the Turkish Version of the E-lifestyle Instrument

The purpose of this study was to translate the e-lifestyle scale developed by Yu (2011) into Turkish and to evaluate the validity of the scale. A sample of 405 participants were enrolled in this study. Data were collected by a socio-demographic questionnaire and the e-lifestyle scale. Following the content validation process, construct validity was assessed through factorial, convergent and discriminant validities. According to the test results, content validity, factorial validity and convergent validity are supported and internal consistency is very good (0.797-0.920). Overall, the Turkish version of the e-lifestyle scale has good content and construct validity and is reliable. This study provides evidence to support the validity and reliability of the Turkish version of the e-lifestyle scale. This is the first methodological study evaluating the validity of the e-lifestyle instrument translated into another language. This research used the e-lifestyle instrument in Turkish language in order to enable the determination of how ICT affects people’s daily activities, such as performing their jobs, banking, and participating in other social exchanges, and to learn about their opinions of how the use of ICT-enabled services/products affect their lives. The e-lifestyle instrument is a useful tool especially for market researchers, but also for other research areas of the social sciences.

Keywords:

Internet, Information Communication Technology, Lifestyle, E-lifestyle, Validity,

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