AĞZIYLA KUŞ TUTMA İMKAN(SIZLIĞ)I ÜZERİNE: SİYASAL TUTUNDURMAYA İLİŞKİN SEÇMEN ALGILARINA TÜKETİCİ ŞÜPHECİLİĞİ PERSPEKTİFİNDEN BİR BAKIŞ
Bu çalışmanın amacı seçmenlerin siyasal tutundurmaya ilişkin algılarını tüketicişüpheciliği perspektifinden incelemek ve tüketici şüpheciliğini etkileyen değişkenleri ortayakoymaktır. Bu amaç doğrultusunda Konya ili Selçuklu ilçesinde ikamet eden seçmenlerdenkolayda örnekleme yoluyla belirlenen 410 seçmene yüzyüze anket uygulanmış, geçerli görülen390 anketten toplanan veriler çoklu doğrusal regresyon analizine tabi tutulmuştur. Sonuçlarseçmenlerin siyasal tutundurma faaliyetlerine ilişkin şüpheciliklerinin siyasal ilgilenimleri,seçme kararındaki bilgi arayışları ve dış kontrol odağına sahip olma eğilimleri arttıkçaazaldığını göstermektedir.
ON THE (IM)POSSIBILITY OF CATCHING LIGHTNING IN A BOTTLE: AN OVERVIEW ABOUT THE VOTER PERCEPTIONS ON POLITICAL PROMOTION FROM THE PERSPECTIVE OF CONSUMER SKEPTICISM
The purpose of this study is to examine the perceptions of the voters from the perspectives of consumer skepticism and to reveal the variables affecting consumer skepticism. In line with this purpose, a questionnaire was applied to 410 voters reside in Selçuklu district of Konya province that selected by convenience sampling. The data collected from 390 valid questionnaires were subjected to multiple linear regression analysis. The results show that voters’ skepticism about political promotion activities decrease with the increase on their political involvement, seeking information in election decisions and their tendency to have an external locus of control.
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