A STUDY FOR BUSINESS INTERNAL ENVIRONMENT TURBULENCE MANAGEMENT

The aim of this study is to create and analyze a Turbulence Management Model for the internal environment of a business. In this study, the Analytic Hierarchy Process has been used. In the first phase of the study, model is created. In the turbulence model, the weights of the turbulence characteristics, the weights of the internal environment factors, the weights of the management functions are calculated with the Analytic Hierarchy Process. According to the results of the study, in internal environment, the weights of creating turbulence of the characteristics complexity, changeability, predictability which are in model recommended can be identified. The second result is that it has been determined that each internal environment factor is important in what degree according to turbulence characteristics. Another result is that the priorities of the management functions can be calculated according to each internal environment factor. Consequently; for business within the research, it is determined that coordinating function is important at first in turbulence management. Secondly important management function is controlling. It is determined that these two management functions are respectively followed by directing, planning and organizing functions. The results of the study give information about which business requires giving priority what management functions.

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