Serim (2007) was entitled his report on establishing online learning policies as ʻnew gold rushʼ to emphasize the worst reason for moving towards online learning that has been experienced all over the world especially since late 1990s. According to Serim ¨The temptation to reduce highly skilled professionals with scripted, mass delivered ʻcontentʻ as a means of reducing costs and/or maximizing profits is a contender for the worst reason¨ (p.13).