NARRATIVES OF A DESIGNER’S COLLECTION: FASHION SHOWS AND ARTISTIC APPLICATIONS
<!--
/* Font Definitions */
@font-face
{font-family:"Cambria Math";
panose-1:2 4 5 3 5 4 6 3 2 4;
mso-font-charset:0;
mso-generic-font-family:roman;
mso-font-pitch:variable;
mso-font-signature:-536870145 1107305727 0 0 415 0;}
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;
mso-font-charset:0;
mso-generic-font-family:swiss;
mso-font-pitch:variable;
mso-font-signature:-536859905 -1073732485 9 0 511 0;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{mso-style-unhide:no;
mso-style-qformat:yes;
mso-style-parent:"";
margin:0cm;
margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:12.0pt;
font-family:"Times New Roman",serif;
mso-fareast-font-family:"Times New Roman";
mso-fareast-language:EN-US;}
.MsoChpDefault
{mso-style-type:export-only;
mso-default-props:yes;
font-size:10.0pt;
mso-ansi-font-size:10.0pt;
mso-bidi-font-size:10.0pt;
font-family:"Calibri",sans-serif;
mso-ascii-font-family:Calibri;
mso-hansi-font-family:Calibri;}
@page WordSection1
{size:612.0pt 792.0pt;
margin:70.85pt 70.85pt 70.85pt 70.85pt;
mso-header-margin:35.4pt;
mso-footer-margin:35.4pt;
mso-paper-source:0;}
div.WordSection1
{page:WordSection1;}
--Fashion
weeks are of significant importance since in addition to
new designs to present, within those weeks a fashion shows’ effect sometimes
moves ahead of the designs. When collections are completed, fashion designers
introduce them through the “fashion show,” a field used to present their
collection ideas in an impressive and striking manner. Through this form, the
designer employs performative presentation to help put across the intellectual
message, the allure of a fashionable creation, or to mediate diverse creations
in a visual way as a collection. Fashion shows have
a strong impact due to the atmosphere created which is surrounded by music,
video art, performance and stage design. These 20-25 minute shows represent the
whole collection through the background idea of the collection and designer’s
inner world, by using colors, textures, stories, forms and visuals. Thus, an
artistic approach is key when designing a show in order to reveal the collection’s
idea in its most relevant form. The aim of
this paper is to examine how fashion shows are curated by artistic applications
and to reveal the ways of narrating stories which are not written but are
conveyed to communities through performative presentations. In this respect, an
interpretative approach was adopted and related artistic applications from contemporary
examples held between 2013 and 2018 were analyzed as part of narrating a
collection. The finding of this study is that the audience has gained a new
role as becoming participants in the fashion shows themselves with the
opportunities offered by technological developments which creates new meanings
for the fashion shows. It is understood that the function of fashion
shows is now changing from a means of promotional to audience communication.
Anahtar Kelimeler:
Fashion Shows, Fashion and Art, Fashion and Technology, Narratives of Fashion
___
- Adams, Brittany. (2014). “Spring 2015 Ready-To-Wear DKNY”, https://www.vogue.com/fashion-shows/spring-2015-ready-to-wear/dkny (Accessed on: 23.02.2016).
- Arnold, Rebecca. (2009). Fashion: A Very Short Introduction, New York: Oxford University Press.
- Barnard, Malcolm. (2013). Fashion as Communication, New York: Routledge.
- Barthes, Roland. (2013). Fashion Language, Sydney: Bloomsbury.
- Bourdieu, Pierre. (1993). The Field of Cultural Production: Essays on Art and Literature, Cambridge: Polity.
- Colman, David. (2014). The Cloud-Filled Set of Marc Jacobs’s Fall 2014 Fashion Show, https://www.architecturaldigest.com/story/marc-jacobs-fall-2014-fashion-show-clouds (Accessed on: 02.11.2018).
- Currid, Elizabeth. (2007). The Warhol Economy: How Fashion, Art & Music Drive New York City, New Jersey: Princeton University Press.
- Davis, Fred. (1997). Moda, Kültür ve Kimlik, (Translation: Özden Arıkan), İstanbul: Yapı Kredi Yayınları.
- Duggan, Ginger Gregg. (2001). “The Greatest Show On Earth: A Look At Contemporary Fashion Shows and Their Relationship to Performance Art”, Fashion Theory, 5(3), pp. 243-270.
- Entwistle, Joanne. and Rocamora, Agnès. (2006). “The Field of Fashion Materialized: A Study of London Fashion Week”, Sociology, 40(4), pp. 735-751.
- Finkelstein, Joanne. (1996). Fashion: An Introduction. New York: NYU Press.
- Hong, Hye. Rim. and Kim, Young. In. (2014). “Communication Characteristics of Fashion Show Using Digital Images”, Journal of the Korean Society of Costume, 64(6), pp. 1-15.
- Kepes, Gyorgy. (1996). “Kent Ölçeğinde Dışavurum ve İletişim Üzerine Notlar”, Cogito, 8, 177-190.
- King, Joyann. (2014). “Karl Lagerfeld Stages Chicest Supermarket Ever at Chanel”, http://www.harpersbazaar.com/fashion/fashion-week/a1774/chanel-grocery-store-show/ (Accessed on: 11.06.2016).
- Kuruc, Katarina. (2008). “Fashion as Communication: A Semiotic Analysis of Fashion on ‘Sex and the City’”, Semiotica, 171, pp. 193-214.
- Loschek, Ingrid. (2009). When Clothes Become Fashion: Design and Innovation Systems, Berlin: Berg.
- Marshall, G. and Scott, J. (1998). “A Dictionary of Sociology”, United States: OUP Oxford.
- Mower, Sarah. (2018). “Fall 2018 Ready-To-Wear Gucci”, https://www.vogue.com/fashion-shows/fall-2018-ready-to-wear/gucci (Accessed on: 16.04.2018).
- Odabaşi, Sanem. (2018). “DKNY–City Connection: The Impact Of New York City on the Brand and the Designer”, International Journal of Fashion Studies, 5(2), pp. 373-380.
- Skov, Lise, Skjold, Else, Moeran, Brian, Larsen, Frederik. and Csaba, Fabian. F. (2009). “The Fashion Show as an Art Form”, Creative Encounters Working Paper, 32, Copenhagen: Copenhagen Business School.
- Svendsen, Lars. (2006). Fashion: A Philosophy, London: Reaktion Books.
- The Mercury News, (2018). Photos: Gucci runway show features severed heads, ‘dragon’s puppies’ https://www.mercurynews.com/2018/02/21/photos-gucci-runway-show-features-severed-heads-dragons-puppies/ (Accessed on: 06.09.2019).
- Tungate, Mark. (2006). Modada Marka Olmak: Armani’den Zara’ya Moda Devlerinin Marka Oluşturma Tarzları, (Translation: Günhan Günay), İstanbul: Rota Publication.
- URL-1 (2014). http://tinysparklythings.blogspot.com/2014/03/chanel-goes-grocery-shopping-with-ready.html (Accessed on: 06.09.2019).
- URL-2 (2014). http://www.buro247.me/fashion/news/opening-ceremony-aw14-chocolate-wall.html (Accessed on: 06.09.2019).
- Volonté, Paolo. (2012). “Social and Cultural Features of Fashion Design in Milan”, Fashion Theory, 16(4), pp. 399-431.
- Warf, Barney. (2000). “New York: The Big Apple in the 1990’s”, Geoforum, 31(4), pp. 487-499. Xu, Yi. and Zhang, Mei. (2011). “An Analysis of Marketing Function of Fashion Shows”, R. Wang and L. Huawu (eds.), Advances in Textile Engineering, Switzerland: Trans Tech Publications, pp. 607-610.
- Başlangıç: 2011
- Yayıncı: Deniz YENGİN
Sayıdaki Diğer Makaleler
A STUDY ON SOCIAL MEDIA USE TENDENCIES: THE CASE OF ERZİNCAN BİNALİ YILDIRIM UNIVERSITY
NARRATIVES OF A DESIGNER’S COLLECTION: FASHION SHOWS AND ARTISTIC APPLICATIONS
ALMANYA’DA YAŞAYAN TÜRK AİLELERİNİN YENİ MEDYA KULLANIMLARININ İNCELENMESİ
Nebiye KONUK, Hicran Özlem ILGIN
KOCAELİ/ KARAMÜRSEL İLÇESİ KIRSAL YERLEŞMELERİ ÜZERİNE ANALİZLER: AVCIKÖY ÖRNEĞİ
Mehtap ÖZBAYRAKTAR, Tuğba YİNELEK
FROM INDUSTRY TO CULTURE: REGENERATION of GOLDEN HORN AS A “CULTURAL VALLEY”