AŞIRI İZLEMEYLE DEĞİŞEN DİZİ İZLEME BİÇİMLERİNİN İZLEYİCİLER ÜZERİNDEKİ ETKİLERİ

Aşırı izleme (binge-watching) bir diğer ifadesiyle maraton izleme (marathon-viewing) 2013 yılı itibariyle küresel ölçekte yaygınlaşmaya başlayan yeni bir dizi/belgesel izleme biçimidir. Medya ve iletişim teknolojilerinde meydana gelen gelişmelerle birlikte her geçen gün daha fazla izleyici bir dizinin birden fazla bölümünü dijital platformlar aracılığıyla ardı ardına daha sık ve uzun süreler ayırarak izlemektedir. Bu durum izleyiciler üzerinde birtakım etkiler meydana getirmektedir. Bu araştırmanın amacı, izleyicilerin aşırı izleme kararları ardındaki motivasyonları ile aşırı izlemenin izleyiciler üzerindeki etkilerini tespit etmektir. Bu amaç doğrultusunda araştırma kapsamında nitel veri toplama yöntemlerinden derinlemesine görüşme tekniği kullanılarak veriler toplanmış ve betimsel analiz yöntemiyle analiz ediliştir. Araştırmayla katılımcıların aşırı izleme motivasyonları bireysel ve çevresel faktörler olmak üzere ikiye ayrıldığı tespit edilmiştir. Aşırı izleme, katılımcılar üzerinde birtakım olumlu ve olumsuz duyguların ortaya çıkmasına sebep olurken; katılımcıları bireyselliğe ve yalnızlaşmaya yönlendirdiği, bu durumun aile, sosyal ilişkiler, iş ve akademik başarı üzerinde birtakım etkileri olduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler:

Aşırı İzleme, Maraton izleme, Netflix, İzleme Biçimleri

The Effects of Changing Forms of Watching Tv Series As a Result of Binge-Watching on The Viewers

Binge-watching or marathon watching is a new form of watching TV series/documentaries that has become widespread on a global scale as of 2013. With the developments in media and communication technologies, more and more viewers are watching more than one episode of a series through digital platforms more frequently by sparing longer periods of time. This situation creates some effects on the viewers. The purpose of this research was to identify the viewers' motivations behind binge-watching decisions and the effects of binge-watching on the viewers. For this purpose, data were collected using an in-depth interview method, one of the qualitative data collection methods, and analyzed with descriptive analysis method. As a result of the research, it was determined that the viewers' motivations for binge-watching were divided into two; individual and environmental factors. It was concluded that binge-watching caused some positive and negative feelings on the participants, that it oriented the participants towards individuality and isolation, and that this situation had some effects on family, social relations, work, and academic achievement.

Keywords:

Binge Watching, Marathon-Viewing, Netflix,

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