Hakan İNCİ, Ersin KARAKAYA, Bünyamin SÖĞÜT, Turgay ŞENGÜL

Organic Product Consumption and Customer Preferences in Urban Sections of Bingol Province

Bu çalışma, Bingöl ili kentsel alanında tüketicilerin organik ürünlere olan ilgilerini, tüketim tercihlerini ve tüketim düzeylerini etkileyen faktörlerin incelenmesi amacıyla yürütülmüştür. Araştırmada anket yöntemiyle veriler toplanmıştır. Bu amaçla, Bingöl il merkezinde ikamet eden 392 tüketici ile görüşülmüştür.Tüketicilerin organik ürün tercihlerinin demografik özelliklere bağlı olarak değişkenlik gösterdiği görülmektedir. Tüketicilerin organik ürünleri algılamaları ile tüketicilerin cinsiyetleri, meslek durumları, ailelerinin aylık ortalama gelirleri arasında anlamlı farklılıklar bulunurken, yaşları, medeni durum, eğitim seviyesi ve ailelerinde kaç kişi olduğu arasında anlamlı farklılıklar bulunamamıştır.

Anahtar Kelimeler:

Organik ürün, gelir düzeyi, eğitim, tüketici tercihi, tüketim düzeyi

Bingöl İli Kentsel Alanında Organik Ürün Tüketimi ve Tüketim Tercihleri

The present study was conducted to determine the consumer attitudes toward organic products and to investigate the factors effecting consumption levels and preferences of consumers in urban sections of Bingol Province. Data were collected through a survey conducted on 392 consumers living in the city center of Bingol. Results revealed that organic product preferences of consumer varied based on demographic characteristics. While significant differences were observed between consumer perceptions of organic products and their genders, occupations, monthly incomes. The differences between consumer perceptions and their ages, marital status, educational levels and number of households were not significant.

Keywords:

Organic products, Income level, education, consumer preference, consumption level,

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