KİŞİYE ÖZEL GİYSİLER İÇİN VÜCUDA UYGUNLUK ANALİZİ

Giysilerde vücuda uygunluk ölçütü, tüketici memnuniyetini ve satın alma kararını etkileyen en önemli parametrelerden birisidir. Son yıllarda önemi gittikçe artan ve önemli bir rekabet avantajı sağlayacağı öngörülen kişiye özel giysilerin vücuda uygunluğu ve standart bedenler ile karşılaştırılması bu açıdan önem taşımaktadır. Bu çalışmada, en sık rastlanan kadın vücut şekillerini örnek alarak, m-t-m ve standart beden giysiler arasında vücuda uygunluk değerlendirmesi yapılmıştır. Sonuç olarak, m-t-m pantolonların daha iyi uyum gösterdiği belirlenmiştir. Standart beden pantolonlar özellikle küçük beden gruplarında iyi uyuma karşılık gelmektedir. Ancak çalışmaya katılan büyük bedenlerin tümünde standart pantolonlar için problem yaşandığı görülmüştür. Bu durum kişiye özel üretimin daha çok büyük bedenler veya standart dışı vücut şekilleri için gerekliliğini ortaya koymuştur.

Anahtar Kelimeler:

Kişiye özel giysiler, kadın vücut şekilleri, beden ölçü standartları, vücuda uygunluk

FIT ANALYSIS FOR MADE-TO-MEASURE GARMENTS

For apparel products, fit of the garments is one of the most important parameters affecting the customer satisfaction and the buying decision. Made-to-measure garments are expected to create a competitive advantage in the market and therefore, comparisons of the fit of standard sizes and the made-to-measure garments carry a great importance. In this study, by choosing the most typical female body shapes, fitting of standard and m-t-m garments were compared. Based on the trials of sample groups, it was seen that the fit of m-t-m garments were more satisfactory than standard sizes. Even though the standard size garments for smaller size groups corresponded to a better fit, garments in bigger size groups were problematic for a good fit. As a conclusion, it was stated that madeto-measure and apparel fit customization could be more essential for bigger size groups or irregular body shapes.

Keywords:

Customized clothing, female body shapes, body size standards, apparel fitting,

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