TÜRK HAZIR GİYİM SEKTÖRÜNÜN ULUSLARARASILAŞMA SÜRECİ

Sınırların yok olduğu, bölgesel işbirliklerinin arttığı, küreselleşmenin hüküm sürdüğü günümüz iş hayatında işletmelerin uluslararasılaşması adeta bir zorunluluk haline gelmiştir. Başarılı, kendi markasına sahip, kaliteli ürünlere ve hizmet anlayışına sahip olan işletmeler yerel sınırlar içerisinde sıkışmaktan kurtulup uluslararası pazarlara açılmayı tercih etmişlerdir. Diğer yandan Türkiye Cumhuriyeti’nin kuruluşundan bu yana ülkenin lokomotif sektörü olma özelliğini sürdüren Türk tekstil ve hazır giyim sektörü Türkiye ekonomisinin ve istihdamının en önemli unsurlarından birisidir. Uzun yıllardır sağladığı istihdam ve yarattığı katma değerle ekonominin önemli mihenk taşlarından birisi olan hazır giyim sektörü aynı zamanda ülke ekonomisinin uluslararasılaşma sürecine de önemli katkılar sağlamıştır. Bu bağlamda, bu araştırmanın amacı Türk hazır giyim sektörünün uluslararasılaşma sürecini analiz etmektir. Bu amaç doğrultusunda başarılı, kendi markasına sahip olan ve uluslararasılaşma sürecinde yol kat etmiş Türk hazır giyim işletmelerini kapsayan bir anket çalışması gerçekleştirilmiştir. Elde edilen veriler değerlendirilerek Türk hazır giyim sektörünün uluslararasılaşma süreci analiz edilmiştir

Anahtar Kelimeler:

Uluslararasılaşma, uluslararası pazar, Türk hazır giyim sektörü, hazır giyim mağazacılığı

INTERNATIONALIZATION PROCESS OF TURKISH CLOTHING SECTOR

Nowadays, internationalization of enterprises almost becomes compulsory in business life in which boundaries disappear, regional cooperation increases and globalization reigns. Enterprises; which are successful, possess their own brands, have qualified products and services; prefer the international market penetration instead of getting stuck in national boundaries. Turkish textile and clothing sector, which has been continuing its locomotive sector property since the foundation of Turkish Republic, is one of the most significant elements of Turkish economy and employment. The clothing sector, which is one of the most important cornerstones, has also significantly contributed to the internationalization process of the national economy. Within this context, this research aims to analyze the internationalization process of Turkish clothing sector. In accordance with the aim of the research, a survey has been conducted to Turkish clothing enterprises which are successful, possess their own brands and cover a distance at the internationalization process. The obtained data have been evaluated and internationalization process of Turkish clothing sector has been analyzed

Keywords:

Internationalization, international markets, Turkish clothing sector, clothing retailing,

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