Uluslararası Ortak Girişimlerin Başarısında Kültürel Uyumun Etkisinin İncelenmesi

Uluslararası ortak girişimler (UOG) stratejik bir alternatif olarak küresel rekabette büyük bir önem taşımaktadır. Farklı ülkelerden ortakların kurduğu girişimlerde, kültürel farklılıklar daha düşük performansa neden olabilmektedir. Bu çalışmanın başlıca amacı ulusal ve kurumsal kültür açısından ortakların uyumunun UOG performansı üzerindeki etkisini araştırmaktır. Bu kapsamda, Türkiye Müteahhitler Birliği (TMB) üyesi olan orta ve büyük ölçekli yüklenicilerin katılımıyla bir anket çalışması yapılmıştır. Elde edilen toplam 68 projeye ait veri regresyon ve korelasyon analizi kullanılarak incelenmiştir. Türk firmalarının yabancı ortakları ile aralarındaki kurumsal ve ulusal kültür uyumu hesaplanmıştır. Kurumsal kültürün ulusal kültüre nazaran performansı etkilemekte daha baskın olduğu gözlemlenmiştir.

Anahtar Kelimeler:

Uluslararası inşaat, ortak girişimler, kültürel uyum, performans

Investigation of the Effect of Cultural Adaptation on International Joint Venture Performance

International joint ventures (IJVs) have a great importance as a strategic alternative in global competition. Cultural differences between partners from different countries may cause lower performance levels in such ventures. The major objective of this study is to investigate the influence of national and organizational culture adaptation of partners on the IJV performance. In this respect, a questionnaire survey was administered to medium to large scale contractors, thgat are members of the Turkish Contractors Association (TCA). A total of 68 project data was studied using regression and correlation analysis. Organizational and national culture adaptation between Turkish firms and their foreign partners was calculated. It is observed that compared to the national culture, organizational culture has a more significant effect on the IJV performance.

Keywords:

International construction, joint ventures, cultural issues, performance,

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