Spor Yönetiminde Kriz İletişimi: İmaj Tamir Teorisi ve Durumsal Kriz İletişim Teorisi

Krizler örgütlerce yaygın olarak değerli bir kaynak olarak kabul edilen kurumsal itibara zarar verici tehdit unsurlarıdır. Kurumsal itibar paydaşlar ve onların algıları ve atıfları ile şekillendiğinden kriz yönetiminde gerçekleştirilecek iletişim faaliyetlerinin önemi son derece büyüktür. Bu doğrultuda, çalışmanın amacı kriz iletişimi literatüründe önce çıkan Bill Benoit'in (1995) İmaj Tamir Teorisi ve Timothy Coombs’un (1995) Durumsal Kriz İletişim Teorisi’ni spor alanında ele almaktır. Öncelikle kriz yönetimi ve iletişimi ile ilgili kavramsal çerçeve çizilmiş, araştırmaya temel alınan ilgili teoriler ve varsayımları açıklanmış, sonrasında ise uluslararası ve ulusal spor literatüründe gerçekleştirilen çalışmalar değerlendirilerek kuramların alana katkıları ortaya konmuştur. Sonuç olarak yazınımızda ilgili teoriler çerçevesinde gerçekleştirilen çalışmaların oldukça sınırlı olduğu tespit edilmiş ve gerek vaka analizi gerekse deneysel tasarım çalışmaların alana katkılar sağlayacağı öngörülmüştür.

Anahtar Kelimeler:

Spor Yönetimi, Kriz Yönetimi, Kriz İletişimi, İmaj Tamir Teorisi, Durumsal Kriz İletişim Teorisi

Crisis Communication in Sports Management: Image Repair Theory and Situational Crisis Communication Theory

Crises are threats to corporate reputation, which are widely accepted as a valuable resource by organisations. Since corporate reputation is shaped by stakeholders and their perceptions and attributions, the importance of communication activities to be carried out in crisis management are vital. In this context, the aim of the study is to discuss frequently used Image Repair Theory and Situational Crisis Communication Theory within the field of sports crisis management. Firstly, the concepts related to crisis management and communication are given; and the related theories and their assumptions are explained with their contributions to the literature. Then, the studies carried out in the international and national sports literature are evaluated. As a result, it is seen that the studies carried out within these theoretical frameworks in the literature are very limited; and it is foreseen that both case analysis and experimental design studies would contribute to the field.

Keywords:

Crisis Management, Crisis Communication, Image Repair Theory, Situational Crisis Communication Theory.,

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