Ercan KÜÇÜKESMEN, Ali ŞİMŞEK, Mustafa Erhan TÜRKOĞLU

DİJİTAL YERLİ(LER) YÖNETİCİ ADAYLARININ SOSYAL MEDYA BAĞIMLILIK DÜZEYLERİ

Bu çalışmanın amacı, yönetici adaylarının dijital yerli(ler) açısından sosyal medya bağımlılığının belirlenmesidir. Bu amaç doğrultusunda uygulanan analizler; ortalama, standart sapma, korelasyon ve regresyondur (yapısal eşitlik modellemesi). Örneklem olarak bir devlet üniversitesinin yönetim ve organizasyon bölümü öğrencileri seçilmiştir. Analizler için SPSS v.26 & AMOS v.24 programları kullanılmıştır. Analizler sonucunda; katılımcıların günlük sosyal medya kullanma süresi 1-12 saat arasında olup ortalaması 4.50 (±3.036) saattir. Dijital yerli(ler) ortalama değeri 2.991 (±1.078) ve sosyal medya bağımlılık ortalama değeri 2.325 (±1.147) şeklindedir. Alternatif bilişsel özelliği ve öğretme-öğrenme üzerine beklentileri, sosyal medya bağımlılığını negatif yönde etkilemektedir. Kültürel ve sosyal değerler, sosyal medya bağımlılığını ise pozitif yönde etkilemektedir.

Anahtar Kelimeler:

Dijital Yerli, Sosyal Medya Bağımlılığı, Yönetici Adayları, Yapısal Eşitlik Modellemesi

SOCIAL MEDIA ADDICTION LEVELS OF DIGITAL NATIVES EXECUTIVE CANDIDATES

The aim of this study is to determine the social media addiction levels of executive candidates in terms of digital natives. The analyses performed in line with this objective include mean, standard deviation, correlation, and regression (structural equation modeling). The sample consists of students from the management and organization department of a state university. SPSS v.26 & AMOS v.24 software were used for the analyses. As a result of the analyses, participants' daily social media usage time ranged from 1 to 12 hours, with an average of 4.50 (±3.036) hours. The average value for digital natives is 2.991 (±1.078), and the social media addiction average value is 2.325 (±1.147). Alternative cognitive features and expectations on teaching-learning negatively affect social media addiction. Cultural and social values, on the other hand, positively influence social media addiction.

Keywords:

Digital Natives, Social Media Addiction, Executive Candidates, Structural Equation Modeling,

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