Berna TURAK KAPLAN, Seçkin DOĞANER, Mehmet KAPLAN

SPOR İŞLETMECİLİĞİNDE GÜNCEL SORUNLAR VE ÇÖZÜM ÖNERİLERİ

Spor işletmeleri günümüz spor endüstrisi içerisinde ciddi bir yere sahiptir. Bu sektör geliştikçe, ilgi ve katılım artmıştır. Bu gelişim zaman içerisinde farklı beklentileri ortaya çıkarmıştır. Bu nedenle üye katılımının sağlanması, rekabet unsurları gibi faktörler, işletmenin öne çıkmasına neden olmaktadır. Günümüzde yönetim unsurları, daha fazla üye çekebilmek adına bu tip işletmelerde ciddi efor sarfetmektedir. Araştırmada bu tip işletmelerin sorunları ve çözüm önerileri üzerine çalışılmıştır. Bu nedenle spor işletmesi yöneticilerine oluşturulan sorular üzerinden nitel bir çalışma yapılmıştır. Araştırmada amaçlı örnekleme yöntemi kullanılmıştır. Elde edilen veriler, nitel analiz programı ile analiz edilmiş ve ortaya çıkarılan kodlar, tema başlıkları ile birleştirilmiştir. Araştırma sonuçlarına göre üç ana tema oluşturulmuş ve bu başlıklar altında kodlamalar ve kullanıcı görüşleri incelenmiştir. Araştırma sonuçlarına göre, spor hizmeti alan kişiler çoğunlukla deneyimli ve bilgili eğitmenlerin olduğu spor işletmelerine katılım göstermek istediklerini belirtmişlerdir. Bu durum yöneticilerin uzman kişilerle çalışmasına, farklı branşlar geliştirmesine ve tesis şartlarının iyileştirilmesi üzerine çalışmalarına neden olmaktadır. Aynı zamanda sosyal ve ekonomik şartların, kültürel olgulara göre şekillenmesine çaba gösterdikleri görülmüştür. Yöneticilerin, üye beklentileri ve sağlık hizmetleri konusunda zorlandıkları görülmüş olup, bu sorunları aşmak için ciddi çaba gösterdikleri tespit edilmiştir. Beklentilerin karşılanması için rekabet ve reklam unsurları öne alınarak farklı iyileştirmeler yapılmaya çalışıldığı belirtilmiştir. Araştırma sonuçları literatür ile karşılaştırılmıştır ve elde edilen sonuçlar incelenerek, uygun çözüm önerileri makalede sunulmuştur.

Anahtar Kelimeler:

spor, işletme, ekonomi, sosyal, iletişim, bilişsel

CURRENT PROBLEMS AND SOLUTIONS IN SPORTS MANAGEMENT

Sports businesses have a serious place in today's sports industry. As this sector has developed, interest and participation has increased. This development has revealed different expectations over time. For this reason, factors such as ensuring member participation and competitive factors cause the business to come to the fore. Today, management elements make a serious effort in this type of businesses in order to attract more members. In the research, the problems and solution proposals of this type of enterprises were studied. For this reason, a qualitative study was conducted on the questions created for sports business managers. Purposive sampling method was used in the research. The obtained data were analyzed with the qualitative analysis program and the codes revealed were combined with the theme titles. According to the results of the research, three main themes were created, and coding and user opinions were examined under these headings. According to the results of the research, people who receive sports services mostly stated that they want to participate in sports businesses with experienced and knowledgeable trainers. This situation causes managers to work with experts, develop different branches and work on improving facility conditions. At the same time, it was seen that they tried to shape social and economic conditions according to cultural phenomena. It has been observed that the administrators have difficulties in terms of member expectations and health services, and it has been determined that they make serious efforts to overcome these problems. In order to meet the expectations, it was stated that different improvements were tried to be made by taking the competition and advertising factors into consideration. The results of the research were compared with the literature and the results obtained were examined and appropriate solution suggestions were presented in the article.

Keywords:

sports, business, economy, social, communication, cognitive,

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