___

• • Ahmed Qazi, M., Raziq, M.M., and Ahmed, S., (2018). The Role of Social Media Marketing and Brand Consciousness in Building Brand Loyalty, GMJACS, 8(1):154-165.
• • Arli, D., (2017). Does Social Media Matter? Investigating the Effect of Social Media Features on Costumer Attitudes, Journal of Promotion Management, 23(4):521-539.
• • Assaad, W. and Gomez, J.M., (2011). Social Networking in Marketing (Social Media Marketing) Opportunities and Risks, International Journal of Managing Public Sector Information and Communication Technologies, 2(1):13-22.
• • Coelho, P.S., Rita, P., and Santos, Z.R., (2018). On the Relationship Between Consumer-Brand Identification, Brand Community and Brand Loyalty, 43:101-110.
• • Choi, Y., Thoeni, A., and Kroff, M., (2018). Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity, Journal of Relationship Marketing, 17(1):52-70.
• • Chris, T. and Smith, M., (2010). Facebook Marketing an Haour a Day, Wiley Publishing, Indianapolis.
• • Ismail, A.R., (2017). The Influence of Perceived Social Media Marketing Activities on Brand Loyalty, Asia Pacific Journal of Marketing, 29(1):129-144.
• • Kamboj, S., (2016). The Influence of User Participation in Social Media-Based Brand Communities on Brand Loyalty: Age and Gender as Moderators, Journal of Brand Management, 23(6):679-700.
• • Kamboj, S., Bijoylaxmi, S., Gupta, S., and Dwivedi, Y., (2018), Examining Branding Co-Creation in Brand Communities on Social Media: Applying the Paradigm of Stimulus-Organism Response, 39, ss.169-185.
• • Kupfer, A., Holte, N.P., Kübler, R., and Thorsten, H.T., (2018). The Role of the Partner Brand’s Social Media in Brand Alliances, Journal of Marketing, 82:25-44.
• • Lin, C.W., Wang, K.Y., Chang, S.H., and Lin, J.A., (2017). Investigating the Development of Brand Loyalty in Brand Communities from a Positive Psychology Perspective, Journal of Business Research, August, ss.1-10.
• • Mina, T., Marie-Odile, R., YiChuan, W., and Nick, H., (2018), Brand co-creation through social commerce information sharing: The role of social media, Journal of Business Research, 15:1-11.
• • Murtiningsih, D. and Murad, A.A., (2016). The Effect of Social Media Marketing to Brand Loyalty (Case Study at the University of Budi Luhur Jakarta), International Journal of Business and Management Invention, 5(5):50-53.
• • Rialti, R., Zollo, L., Pellegribi, M., and Ciappei, C., (2017). Exploring the Antecedents of Brand Loyalty and Electronic Word of Mouth in Social Media Based Brand Communities: Do Gender Differences Matter?, Journal of Global Marketing, 30(3):147-160.
• • Schivinski, B. and Christodoulides, G., (2016). Measuring Consumers’ Engagement with Brand-Related Social Media Content Development and Validation of a Scale that Identifies Levels of Social Media Engagement with Brands, Journal of Advertising Research, March, ss.64-80.
• • Seric, M. and Pranicevic, D.G., (2017). Consumer Generated Reviews on Social Media and Brand Relationship Outcomes in the Fast-Food Chain Industry, Journal of Hospitality Marketing & Management, 27(2):218-238.
• • SI, S., (2016). Social Media and Its Role in Marketing, Business and Economics Journal, 7(1):2-5.
• • Weinberg, T., (2009). The New Community Rules: Marketing on the Social Web, O’Reilly Media, California.
• • Wu, P.H. and Lin, C.P., (2016). Learning to Foresee the Effects of Social Identity Complexity and Need for Social ApprovL ON Technology Brand Loyalty, Technological Forecasting & Social Change, 111:188-197.