OTEL İŞLETMELERİNDE STRATEJİK PLANLAMA FİNANSAL PERFORMANS İLİŞKİSİ: TÜRKİYEDEKİ 4 VE 5 YILDIZLI OTELLERDE BİR ALAN ARAŞTIRMASI
STRATEGIC PLANNING AND FINANCIAL PERFORMANCE IN HOTEL ORGANIZATIONS: AN INVESTIGATION IN FOUR AND FIVE STAR HOTELS IN TURKEY