Kitle Kaynak Lojistiğin Son Adım Teslimatlarda Uygulanması Üzerine Bir Araştırma

Bilgi iletişim teknolojilerinin gelişimiyle birlikte son yıllarda e-ticaret hacmi giderek artmakta ve tedarik zincirinde son adım teslimatlar daha da önemli hale gelmektedir. İşletmeler, müşterilerin her geçen gün artan zamanında ve hızlı teslimat beklentilerini karşılamak için yeni yöntemler geliştirmektedir. Bu yöntemlerden birisi de kitle kaynak lojistiktir. Kitle kaynak lojistik, teslimatların lojistik profesyoneli olmayan kitlenin sahip olduğu lojistik kapasite kullanılarak kitleler tarafından yapılması fikrine dayanmaktadır. Sistemde lojistik arz ve talep, bir bilgi platformu tarafından eşleştirilmektedir. Böylelikle ekstra lojistik kapasiteye ihtiyaç duymadan teslimatlar yapılabilmekte ve önemli ekonomik, çevresel ve toplumsal faydalar sağlanabilmektedir. Bu çalışmada Türkiye’de son adım teslimatlarda kitle kaynak lojistiğin uygulanabilirliği araştırılmıştır. Bu amaçla Türk halkının kitle kaynak lojistiğe katılma istekliliği, istekli kişilerin sosyo demografik özellikleri, demografik değişkenlerin katılma istekliliğine etki dereceleri ve katılımcıların hangi koşullarda sisteme katılmaya istekli olduğu incelenmiştir. Elde edilen sonuçlara göre katılımcıların %38,8’inin kitle kaynak lojistik sistemine katılmaya istekli olduğu görülmüştür. Katılımcı kitlenin çoğunlukla erkeklerden, 18-24 yaş arası gençlerden, bekârlardan, üniversite mezunlarından, kişisel geliri 0-2825 TL ve hane halkı geliri ise 0-7500 TL olanlardan oluştuğu tespit edilmiştir. Lojistik regresyon modeline göre Türk halkının bir kitle kaynak lojistik sistemine katılma istekliliğinde cinsiyet, yaş, eğitim durumu ve hane halkı geliri etkili olmaktadır. Çalışma özellikle kitle kaynak lojistikle desteklenmiş profesyonel dağıtım operasyonlarının planlanmasında kullanılacak değerli bilgiler içermektedir.

Anahtar Kelimeler:

Kitle Lojistik, Kitle Kaynak Lojistik, Son Adım Teslimat, Katılma İstekliliği

A Study on the Application of Crowdsourced Logistics in Last Mile Deliveries

With the development of information and communication technologies, the volume of e-commerce has been increasing in recent years and the last mile deliveries in the supply chain are becoming more important. Businesses are developing new methods to meet the increasing on-time and fast delivery expectations of customers. One of these methods is crowdsourced logistics. Crowdsourced logistics is based on the idea that deliveries are made by the crowd, using the logistics capacity of the crowd who is not a logistics professional. In the system, logistics supply and demand are matched by an information platform. Thus, deliveries can be made without the need for extra logistics capacity and significant economic, environmental and social benefits can be achieved. In this study, the applicability of crowdsourced logistics in last mile deliveries in Turkey was investigated. For this purpose, the willingness of the Turkish people to work in crowdsourced logistics, the socio-demographic characteristics of the willing people, the degree of effect of demographic variables on their willingness to work and the conditions under which the participants are willing to work in the system were examined. According to the results obtained, 38.8% of the participants are willing to work in the crowdsourced logistics system. It has been determined that the participant population consists mostly of men, young people between the ages of 18-24, singles, university graduates, with a personal income of 0-2825 TL and a household income of 0-7500 TL. According to the logistic regression model, gender, age, education level and household income are effective in the willingness of Turkish people to work in a crowdsourced logistics system. The study contains valuable information to be used in the planning of professional distribution operations, especially supported by crowdsourced logistics.

Keywords:

Crowd Logistics, Crowdsourced Logistics, Last Mile Logistics, Willingness to Work,

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