TURİSTİK DESTİNASYON ÇERÇEVESİNDE SÜRDÜRÜLEBİLİR TURİZM YÖNETİMİVE PAZARLAMASI

Bu çalışmada turistik destinasyonlarda sürdürülebilir turizm yönetimi ve pazarlamasıperspektiflerinden genel olarak bahsedilmiştir. Sürdürebilirliğin temelinde, turizm kaynaklarının bugün ve gelecekte kullanımıile ilgili bilincin önemi yatmaktadır. Turizm yönetimi anlayışınıkullanarak turizm kaynaklarınıdeğerlendirmek, eko turizm kıstaslarıile sürdürebilir bir büyüme sağlamak önem taşımaktadır. Bu çalışmada sürdürülebilir turizm yönetim ve pazarlama anlayışına dikkat çekilmiştir. Çalışma derleme niteliğinde olup; sürdürülebilirlik açısından yönetsel süreçte çevre-insan iletişiminde turizm kaynaklarının tanıtımının yapılması, kaynakların kullanımı, potansiyel müşteriler ve yerel halkla ilişkileri, turistikdestinasyonların pazarlamasıve sürdürülebilir turizm yönetimi içerisinde değerlendirilmektedir.

Anahtar Kelimeler:

Sürdürebilirlik, Sürdürülebilir Turizm, Turistik Destinasyon, Turizm Yönetimi ve Pazarlaması

In this study sustainable tourism management and its marketing perspectives are discussed generally. Sustainability relies on the importance of understanding the value of tourism resources today and tomorrow. It is important to consider the tourism resources by use of tourism management and achieving sustainable tourism by use of eco tourism criteria. This study focuses on sustainable tourism management and its marketing understanding. This study could be qualified as a compilation and the promotion of tourism resources with respect to environment-human communication regarding managerial process, use of resources, relationships between host community and potential customers, marketing of touristic destinations are discussed in the framework of sustainable tourism management

Keywords:

Sustainability, Sustainable Tourism, Touristic Destination, Tourism Management and Marketing,

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