Taner SİGİNDİ

6037

THE LINK BETWEEN ATTRIBUTES AND CITY BRAND MEANINGS: AN ANALYSIS FOR MULTIPLE STAKEHOLDERS

Purpose- This paper investigates the perceptions of different target groups such as residents, tourists, and students about a city brand by using five city brand attributes such as urbanity&cultural activities, infrastructure, nature&environment, economic conditions, and job opportunities&business networks. Methodology- A quantitative survey was conducted in order to test hypotheses and linear multiple regression was used to assess the predictive power of city brand attributes. Findings- Urbanity&cultural activities and nature&environment affect the city brand attitude as a living place for the samples of residents, students, and tourists. Urbanity&cultural activities, infrastructure, nature&environment, and economic conditions make significant contributions to the attitudes as a studying place. City brand attitude as a visiting place has been affected from urbanity&cultural activities, nature&environment, and infrastructure. Economic conditions are the most crucial element providing that the residents and tourists consider any city as a liveable city, while job opportunities&business network is the most important factor for students. Conclusion- Stakeholders' perceptions about a city vary according to their purpose of existing in the city. This study makes theoretical contributions to the city branding literature with covering views of residents, tourists and students for a specific brand meaning as a living place, studying place, or visiting place. 
Keywords:

city brand, city attributes, residents, students tourists,

PDF

___

  • Braun, E. (2008). City marketing: Towards an integrated approach. PhD dissertation, Erasmus Research Institute of Management (ERIM).
  • Braun, E.; Kavaratzis, M; Zenker, S. (2010). My city – My brand: The role of residents in place branding. 50th European Regional Science Association Congress proceedings, Jönköping, Sweden, 19th – 23rd August.
  • Carrillo, F.J. (2004). Capital cities: A taxonomy of capital accounts for knowledge cities. Journal of Knowledge Management, 8(5), 28-46.
  • DeHoog, R.H.; Lowery, D.; Lyons, W.E. (1990). Citizen satisfaction with local government services: A test of individual, jurisdictional, and city specific explanations. Journal of Politics, 52, 807-837.
  • Dinnie, K. (2010). City branding: Theory and cases. Palgrave Macmillan.
  • Evans, G. (2002). Living in a World Heritage City: stakeholders in the dialectic of the universal and particular. International Journal of Heritage Studies, 8(2), 117-135.
  • Embacher, J. and Buttle, F. (1989). A Repertory grid analysis of Austria’s image as a summer vacation destination. Journal of Travel Research, 27(3), 3-7.
  • Gallarza, M.G.; Saura, I.G. and Garcia, H.C. (2002). Destination image: Towards a conceptual framework. Annals of Tourism Research, 29(1). 56-78.
  • Gustavson, E. and Elander, I. (2012). Cocky and climate smart? Climate change mitigation and place-branding in three Swedish towns. Local Environment, 17(8), 769-782.
  • Hall, C.M. (2008). Santa Claus, place branding and competition. Fennia, 186(1), 59-67.
  • Hankinson, G. (2004). The brand images of tourism destinations: a study of the saliency of organic images. Journal of Product&Brand Management, 13(1), 6-14.
  • Hankinson, (2001). Location branding: A study of the branding practices of 12 English cities. Brand Management, 9(2), 127-142.
  • Huang, C.; Oh, K.; Zhang, Q.; Choi, Y.J. (2013). Understanding the city brand in the regional tourism market among college students. Journal of Travel & Tourism Marketing, 30(7), 662-671.
  • Insch, A. and Florek, M. (2008). A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents. Journal of place management and Development, 1(2), 138-149.
  • Insch, A. (2010). Managing residents’ satisfaction with city life: Application of Importance – Satisfaction analysis. Journal of Town&City Management, 1(2), 164-174.
  • Jones, R. (2005). Finding sources of brand value: developing a stakeholder model of brand equity. Journal of Brand Management, 13(1), 1032.
  • Kazancoglu, İ. and Dirsehan, T. (2014). Exploring brand experience dimensions for cities and investigating their effects on loyalty to a city. Business and Economics Research Journal, 5(1), 17-37.
  • Keller, K.L. (1993). Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, January, 1-22.
  • Laaksonen, P; Laaksonen, M.; Borisov, P.; Halkoaho, J. (2006). Measuring image of a city: A qualitative approach with case example. Place branding, 2(3), 210-219.
  • Leisen, B. (2001). Image segmentation: the case of a tourism destination. Journal of Services Marketing, 15(1), 49-66.
  • Lim, Y. and Weaver, P.A. (2014). Customer-based brand equity for a destination: The effect of destination image on preference for products associated with a destination brand. International Journal of Tourism Research. 16(3), 223-231.
  • Merrilees, B.; Miller, D.; Herington, C. (2009). Antecedents of residents' city brand attitudes. Journal of Business Research, 62, 362-367.
  • Merrilees, B.; Miller, D.; Herington, C. (2012). Multiple stakeholders and multiple city brand meanings. European Journal of Marketing. 46(7/8), 1032-1047.
  • Morsing, M. and Kristensen, J. (2001). The question of coherency of corporate branding-over time and across stakeholders, Journal of Communication Management, 6(1), 24-40.
  • Polonsky, M.J. and Scott, D. (2005). An empirical examination of the stakeholder strategy matrix. European Journal of Marketing, 39(9/10), 1199-1215.
  • Ruzzier, M.K. and Petek, N. (2012). The importance of diverse stakeholders in place branding: The case of “I feel Slovenia”. Anatolia-an International Journal of Tourism and Hospitality Research, 23(1), 49-60.
  • Santos, L.D.; Martins, I.; Brito, P. (2007). Measuring Subjective Quality of Life: A Survey to Porto’s Residents. Applied Research in Quality of Life, 2, 51-64.
  • Saraniemi, S. and Ahonen, M. (2008). Destination branding from corporate branding perspective. Proceedings of the Conference on Corporate Communication, June 6th-9th, England: Wroxton, 435-448.
  • Sevin, H.E. (2014). Understanding cities through city brands: City branding as a social and semantic network. Cities, 38, 47-56.
  • Sim, L.L.; Ong, S.E.; Agarwal, A.; Parsa, A.; Keivani, R. (2003). Singapore’s competitiveness as a global city: development strategy, institutions and business environment. Cities, 20(2), 115-127.
  • Swindell, D. and Kelly, J. (2005). Performance measurement versus city service satisfaction: Intra-city variations in quality? Social Science Quarterly, 86(3), 704-723.
  • TÜİK haber bülteni, (2014a). Sayı 16015, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/PreHaberBultenleri.do?id=16015.
  • TÜİK haber bülteni (2014b). Sayı 15975, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/HbPrint.do?id=15975.
  • TÜİK haber bülteni (2014c). Sayı 16198, Retrieved Nov. 28, 2014 from http://www.tuik.gov.tr/PreHaberBultenleri.do?id=16198.
  • Van Ryzin, G.G., Muzzio, D., Gulick, L., Martinez, E. (2004). Drivers and consequences of citizen satisfaction: An application of the American customer satisfaction index model to New York city. Public Administration Review, 64(3), 331-341.
  • Vela S.E.; Fernandez-Cavia, J.; Nogue, J.; Jimenez-Morales, M. (2013). Characteristics and functions for place brands based on a Delphi method. Revista Latina de Comunicación Social, # 068, 656-675.
  • World Bank national accounts data, (2014). Retrieved Nov. 29, 2014 from http://data.worldbank.org/indicator/NY.GDP.PCAP.CD.
  • Zenker, S. (2011). How to catch a city? The concept and measurement of place brands. Journal of Place Management and Development, 4(1), 40–52.
  • Zenker, S. and Beckmann, S. C. (2013). My place is not your place –different place brand knowledge by different target groups. Journal of Place Management and Development, 6(1), 6-17.
  • Zenker, S.; Knubben, E.; Beckmann, S.C. (2010). Your City, My City, Their City, Our City – Different Perceptions of a Place Brand by Diverse Target Groups. Proceedings, 6th International Conference Thought Leaders in Brand Management, Lugano - Switzerland, April 18-20.
  • Zenker, S.; Petersen S.; Aholt, A. (2013). The Citizen Satisfaction Index (CSI): Evidence for a four basic factor model in a German sample. Cities, 31, 156-164.
  • Zenker, S. and Rutter, N. (2014). Is satisfaction the key? The role of citizen satisfaction, place attachment and place brand attitude on positive citizenship behavior. Cities, 38, 11-17.
Research Journal of Business and Management-Cover
  • Yayın Aralığı: Yılda 4 Sayı
  • Başlangıç: 2014
  • Yayıncı: PressAcademia
Arşiv
Sayıdaki Diğer Makaleler

Selden COSKUN, Yildirim GULHAN

Meral DULGER

Husniye ORS, Ozlem CATLİ, Aysegul ERMEC SERTOGLU

Abdullah Alshboul, Yaoming Pei, Shwkar Abousweilem

IMPACT OF MARKETING AND R&D EXPENDITURES ON FINANCIAL PERFORMANCE: A RESEARCH IN MANUFACTURING INDUSTRY

Mehmet CAGLAR, Rauf Nurettin NİSEL

Yi-hui HO, Chieh-yu LİN

K.A.Apeksha Nirmali, Mohd Shukri Ab Yajid, Ali Khatibi, S. M. Ferdous Azam, S.R.Sepalika Sudasinghe

Taner SİGİNDİ

Semih SORAN, Harun SESEN, Ebru CAYMAZ

İlknur UCAR, Canan CETİN, Sermin SENTURAN, Tulay DEMİRALAY