POVERTY ALLEVIATION THROUGH SELF-SUSTAINING NEW ENTREPRENEURS PROGRAM: A CASE STUDY IN BANGLADESH

Purpose- One of the significant challenges facing many countries in the world is poverty. Mass poverty and unemployment can be eliminated through entrepreneur development. This study focuses on introducing how the new entrepreneurs (NE) program can help poverty alleviation in Bangladesh. Methodology- The case study was used to capture the NE program process and context. The data collection was done by in-depth interviews with respondents who are business owners of different small business. Findings- The result of this study showed that the NP program has significant effect on poverty reduction in Bangladesh. The NP program is the process that provides trainees with knowledge, skills, and financial support to create a professional businessman for poverty and unemployment reduction. Conclusion- Entrepreneurship is central to the economic growth and development of any nation. The NE program is the resourcefulness of traditional entrepreneurship whose mission is to change the society. The NE program is a sustainable solution for reducing poverty. Adequate attention must be given to the growth of new entrepreneurs.

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