Tuğba YEĞİN, Yemliha DURMAZ

İlişkisel Kalite Boyutlarından, Güven, Taahhüt ve İlişkisel Memnuniyetin Tüketici Temelli Marka Değeri Üzerine Etkisi

The Effect of Trust, Commitment and Relational Satisfaction among The Relationship Quality Dimensions on Consumer-Based Brand Equity Dimensions: A Model Proposal

Turkish Studies - Social Sciences

2020-Cilt: 15 - Sayı: 6

3207-3234

5549

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