Polat CAN, İlker YİĞİT

SPONSORLUK FAALİYETLERİNDE TÜKETİCİ ETNOSENTRİZMİ, TÜKETİCİ KOZMOPOLİTLİĞİ, MÜSABAKALARA KATILIM VE SPONSOR MARKASINA TUTUMUN MARKA GÜVENİNE ETKİSİ

A RESEARCH ON CONSUMER ETHNOCENTRICISM IN SPONSORSHIP ACTIVITIES, CONSUMER COSMOPOLITANISM, PARTICIPATION TO COMPETITIONS AND IMPACT TO BRAND TRUST OF ATTITUDE TO SPONSOR BRAND

Selçuk İletişim

2017-Cilt: 10 - Sayı: 1

98-119

5741