Berrin Arzu EREN

THE EFFECT OF COVID-19 FEAR ON THE INTERNET BANKING AND MOBILE BANKING USAGE EXPERIENCES OF THE BABY BOOMERS GENERATION

THE EFFECT OF COVID-19 FEAR ON THE INTERNET BANKING AND MOBILE BANKING USAGE EXPERIENCES OF THE BABY BOOMERS GENERATION

Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

2021-Cilt: 12 - Sayı: 24

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Baby boomers kuşağı, müşteri deneyimi, müşteri güveni, müşteri bağlılığı, covid-19 korkusu

Baby boomers generation, customer experience, customer trust, customer commitment, covid-19 fear

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