Bulut DÜLEK

THE EFFECT OF WEBSITE APPEAL ON BEHAVIORAL INTENTION IN ONLINE SHOPPING AND THE MEDIATING ROLE OF EMOTIONAL APPEAL

THE EFFECT OF WEBSITE APPEAL ON BEHAVIORAL INTENTION IN ONLINE SHOPPING AND THE MEDIATING ROLE OF EMOTIONAL APPEAL

Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

2022-Cilt: 13 - Sayı: 25

74-88

Online alışveriş, web tasarımı, davranışsal niyet

Online shopping, web design, behavioral intention

1520