M.Sule EREN

JENERİK REKABET STRATEJİLERİNİN FİRMALARIN İHRACAT PERFORMANSINA ETKİSİ / THE EFFECT OF GENERIC COMPETITIVE STRATEGIES ON FIRMS' EXPORT PERFORMANCE

JENERİK REKABET STRATEJİLERİNİN FİRMALARIN İHRACAT PERFORMANSINA ETKİSİ / THE EFFECT OF GENERIC COMPETITIVE STRATEGIES ON FIRMS' EXPORT PERFORMANCE

Yaşar Üniversitesi E-Dergisi

2014-Cilt: 9 - Sayı: 34

5998-6022

Jenerik rekabet stratejileri, maliyet liderliği, farklılaşma, ihracat performansı, otomotiv yan sanayi

Generic competitive strategies, cost leadership, differentiation, export performance, automotive supply industry.

10223