T. Sabri ERDİL, A. Ercan GEGEZ

FROM STANDARDIZED GLOBAL MARKETING TO GLOBAL ONE TO ONE MARKETING: A DEMAND ORIENTED TRANSITION

FROM STANDARDIZED GLOBAL MARKETING TO GLOBAL ONE TO ONE MARKETING: A DEMAND ORIENTED TRANSITION

Öneri Dergisi

2005-Cilt: 6 - Sayı: 23

47-53

Globalization, Global Marketing, One to One Marketing

Globalization, Global Marketing, One to One Marketing

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