Hande GÜRSOY AKGÜNLÜ, Başak KURTARAN

LOKASYON BAZLI MOBİL PAZARLAMA UYGULAMALARININ TÜKETİCİ SATIN ALMA DAVRANIŞLARI İLE İLİŞKİSİ ÜZERİNE BİR ARAŞTIRMA

A RESEARCH ON THE RELATIONSHIP BETWEEN LOCATION-BASED MOBILE MARKETING APPLICATIONS AND CONSUMER BEHAVIORS

Öneri Dergisi

2020-Cilt: 15 - Sayı: 53

158-177

Mobil Pazarlama, Lokasyon Bazlı Mobil Pazarlama, Mobil Uygulamalar, Tüketici Davranışları, Cihaz Severler

Mobile Marketing, Location-Based Mobile Marketing, Location-Based Marketing, Customer Behaviors, Technology Opinion Leaderships, Gadget Lovers, Location Based Advertising

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