Duygu HIDIROĞLU

AN APPLICATION OF SWOT ANALYSIS AS A STRATEGIC PLANNING TOOL: A CASE OF CADBURY, INC. IN CONFECTIONERY INDUSTRY

AN APPLICATION OF SWOT ANALYSIS AS A STRATEGIC PLANNING TOOL: A CASE OF CADBURY, INC. IN CONFECTIONERY INDUSTRY

Uluslararası İktisadi ve İdari İncelemeler Dergisi

2019-Sayı: 25

153-164

Endüstri, SWOT, İçsel, Dışsal, Analiz

Industry, SWOT, Internal, External, Analysis

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