YILDIRAY KIZGIN, TAHİR BENLİ

REKLAM SLOGANLARININ MARKA FARKINDALIĞINA OLAN ETKİSİNİN BELİRLENMESİ

DETERMINING THE IMPACT OF ADVERTISING SLOGANS ON BRAND AWARENESS

Business and Management Studies: An International Journal

2018-Cilt: 6 - Sayı: 4

1178-1197

10851