Serap SARP, Selcuk UYGUR

KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller

Corporate Branding in SMEs: Concepts and Challenges

Sosyal Mucit Academic Review

2023-Cilt: 4 Sayı: 3

320-342

kurumsal marka, KOBİ’ler, KOBİ performansı, marka yönetimi

corporate brand, SME, SME performance, brand management

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