Utku Tevfik GÜLEÇ

DUYUSAL MARKALAMA YAKLAŞIMININ BİBLİYOMETRİK ANALİZ İLE İNCELENMESİ

EXAMINATION OF SENSORY BRANDING APPROACH WITH BIBLIOMETRIC ANALYSIS

International Review of Economics and Management

2023-Cilt: 11 Sayı: 1

35-56

Duyusal Markalama, Bibliyometrik Analiz, Görsel Haritalama

Sensory Branding, Bibliometric Analysis, Visual Mapping

519130