Cem DURAN, Anıl KILIÇ

The Role of The Need For Uniqueness In Choosing Between Conventional / Unconventional Customization: The Case Of Gen Z

The Role of The Need For Uniqueness In Choosing Between Conventional / Unconventional Customization: The Case Of Gen Z

Yönetim ve Ekonomi Araştırmaları Dergisi

2022-Cilt: 20 Sayı: 3

325-350

Consumer Need for Uniqueness, Customer Behavior, Customer Experience

24422