Serkan AKINCI, Eda ATILGAN

MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION

MAPPING CATEGORICAL DATA IN MARKETING RESEARCH: CORRESPONDENCE ANALYSIS AND A SAMPLE APPLICATION

Akdeniz İİBF Dergisi

2005-Cilt: 3 - Sayı: 9

1-17

Correspondence analysis, marketing research, statistical methods

8453

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