Newton Owuor OYUKE, Ümit ALNIAÇIK

CONSUMER REGRET ARISING FROM SUB-OPTIMAL CONDITIONS IN STOCK-OUT SITUATIONS AND ITS' INFLUENCE ON BRAND LOYALTY

CONSUMER REGRET ARISING FROM SUB-OPTIMAL CONDITIONS IN STOCK- OUT SITUATIONS AND ITS’ INFLUENCE ON BRAND LOYALTY

International Journal of Management and Administration

2019-Cilt: 3 - Sayı: 6

161-171

Sub-optimal Condition, Brand Loyalty, Consumer Effect, Stock-out Situation

Sub-optimal Condition, Brand Loyalty, Consumer Effect, Stock-out Situation, Regret

5520