Sefer GÜMÜŞ, Birol ERDEM

SPOR SPONSORLUKLARININ TÜKETİCİ TUTUMUNA ETKİSİ, HAVA YOLU MÜŞTERİLERİ ÜZERİNE BİR UYGULAMA

THE IMPACT OF SPORT SPONSORSHIP ON ATTITUDES OF CUSTOMERS, AN APPLICATION TO CUSTOMERS OF AIRLINES

International Anatolia Academic Online Journal Social Sciences Journal

2014-Cilt: 2 - Sayı: 1

64-89

THY, Spor, Sponsorluk

Turkish Airlines, Sport, Sponsorship, Sport Sponsorship

8430