Muhammad IQBAL, Muhammad FARHAB, Umar FAROOQ, Ayesha QADRY

Passion Fruit Marmalade Recipe with and without seeds in Colombia, South America

Colombia is the third largest passion fruit producer of the world after Brazil and Ecuador. The aim was to develop possible solutions to increase the added value for passion fruit produced by small and medium sized farms in Colombia, by developing a product that is easy to produce by farmers. The raw Passion fruits were used as efficient as possible to reduce waste. Two formulas are presented below, Formula A with fruit juice only and Formula B with fruit pulp (juice and seeds). Both formulas use the rind of passion fruit as gelling material, since no pectin was added. Product was packed in glass jars cooled. Strategies such as getting initial financial aid, a strong internal organization, and last but not least, a high-quality product, could lead to having a temporary competitive advantage. Later on, if the success is maintained, a permanent competitive advantage could be obtained.

Anahtar Kelimeler:

Passion fruit, Marmalade, value addition, Colombia

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