Temalı Park Şirketlerinin Web Sitelerinin İçerik Analizi ile Değerlendirilmesi: Dünyadaki ve Türkiye’deki Örneklerin Kıyaslanması

Temalı parkların turizm talebi artışında önemli rol oynamaya başladığı görülmektedir. Son yıllarda temalı parkların sayılarında artış gözlenirken, bu pazardaki rekabetin de arttığı görülmektedir. Temalı parklar, insanların bos zamanlarını değerlendirmek amacıyla yaşadığı ortamdan uzaklaşarak farklı deneyimler kazanmak ve güzel vakit geçirmek için ziyaret ettikleri alanlar olarak ifade edilebilir. Temalı parklar aynı zamanda teknolojiyi de kulanan alanlar olarak görülmektedir. Bilgi teknolojilerindeki gelişme ile beraber işletme web sayfaları önem kazanmıştır. Satın alma karar sürecinde web sayfalarının sahip olduğu özellikler etkili olmaktadır.Yapılan bilimsel yayınlara bakıldığında turizm amaçlı satın almalarda çevrim içi satın almanın payının da gittikçe arttığı görülmektedir. Son yıllarda gittikçe artan bir ilgi ile karşı karşıya olan tematik parkların web sitelerinin durumunu ortaya koymaya çalışan bu çalışmada dünyada en çok ziyaretçi çeken ilk on temalı park web siteleri ile Türkiye’deki ilk on temalı parkların web siteleri içerik analizi ile ortaya konularak karşılaştırılmıştır. Yapılan analiz sonucunda, Türkiye’deki işletmelerin Web sayfalarının dünyada en fazla ziyaretçi kabul eden işletmeler kadar başarılı olmadıkları görülmüştür.

Anahtar Kelimeler:

Temalı park, web sitesi, ziyaretçi, turizm, içerik analizi

Evaluation of Themed Park Companies Web Sites Using Content Analysis: Comparison of the Samples in the World and in Turkey

It is observed that the theme parks have started to play an important role in the increase in tourism demand. While there has been an increase in the number of themed parks in recent years, competition in this market has also increased. Themed parks can be expressed as areas that people visit to gain different experiences and have a good time by moving away from the environment in which they live. Theme parks also use technology. With the development of information technologies, business web pages have gained importance. The features of web pages are effective in the purchasing decision process. Considering the scientific publications, it is seen that the share of online purchases in tourism purchases is increasing. In this study, Web sites situation of themed parks, which has been increasingly attracted in recent years has been tried to reveal. Web sites of the top ten themed parks that most visited in the world and top ten themed parks in Turkey were evaluated by content analysis and compared. Results showed that web pages of companies in Turkey are not as successful as top ten themed parks that most visited in the world in terms of effective usage.

Keywords:

Themed park, web site, visitor, tourism, content analysis,

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