JENERİK REKLAM ÜZERİNE KAVRAMSAL BİR ÇALIŞMA

Tutundurma araçlarından biri olan reklamın önemi günden güne artmaktadır. Bu artışa bağlı olarak, reklamcılık tarihinde yeni reklam anlayışları ortaya çıkmaktadır. Bu çalışmada, bu yeni reklam anlayışlardan biri olan jenerik reklam, çeşitli yönleri ile ele alınarak kavramsal açıdan değerlendirilmeye çalışılmıştır.

Anahtar Kelimeler:

Jenerik reklam, marka reklamı, tarımsal ürünler

Jenerik Reklam Üzerine Kavramsal Bir Çalışma.

The importance of advertisement as one of the promotion instruments has been increasing day by day. In accordance with this increase, new advertisement approaches are emerging in the history of advertising. In this study, generic advertising as one of these new advertisement approaches has been evaluated from a conceptual perspective.

Keywords:

Generic advertising, brand advertising, agricultural goodsJEL Classification: M37,

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