Gül Esra ATALAY, Eda AZAP, Kumsal KINAY, Sena ÖZŞİRİN

THE RISE OF AUDIO-BASED COMMUNICATION TECHNOLOGIES: A RESEARCH ON PODCAST, CLUBHOUSE AND AUDIOBOOK APPLICATIONS

Dijital teknolojilerin gelişimi, geleneksel biçimlerin dijital platformlara taşınması ve eski formların dijitale uyumlanarak yeniden kullanıma girmesine imkân tanımıştır. Son yıllarda sese dayalı dijital teknolojilerin kullanımı yaygınlaşmaktadır. Özellikle COVID 19 salgını döneminde sesli kitap, podcast, sesli mesajlaşma uygulamalarının kullanımı artmış, Clubhouse isimli sesli iletişim temelli bir sosyal medya platformu da ortaya çıkmıştır. Özellikle son on yılda yeni medya teknolojilerinin kesintisiz ve net görüntülü görüşmelere imkân tanımasına, sosyal medya mecralarının görmek ve görülmeyi yücelten yeni bir dijital kültür yaratmasına rağmen, yalnızca sese dayalı dijital teknoloji ve uygulamaların gördüğü rağbet akademik sorgulamaya muhtaçtır. Nitel yöntemi temel alan bu araştırma sese dayalı dijital iletişim olanaklarını kullanan bireylerle yapılan derinlemesine görüşmeler üzerinden bu teknolojilerin neden tercih edildiklerini, hangi ihtiyaçlara karşılık geldiklerini ve artan kullanımlarının nedenlerini anlamayı amaçlamaktadır. Sesli dijital teknolojileri kullanan bireyler aynı anda birden fazla iş yapmaya imkân tanıması, her an her yerde senkronize ve asenkronize şekilde dinlenilebilmesi ve doğal bir iletişim biçimi olan konuşmaya dayanması nedeniyle bu teknolojileri kullanmayı tercih etmektedirler. Araştırma sonuçları tekno-belirlenimci yaklaşım temelinde sese dayalı dijital iletişim olanaklarının “ikincil sözlü kültürün gelişimindeki son nokta olduğunu göstermiştir.

Anahtar Kelimeler:

Sözlü iletişim, Podcast, Clubhouse, Sesli kitap, Tekno-belirlenimcilik, Çoklu görev

THE RISE OF AUDIO-BASED COMMUNICATION TECHNOLOGIES: A RESEARCH ON PODCAST, CLUBHOUSE AND AUDIOBOOK APPLICATIONS

Due to development of digital technologies traditional cultural forms have been transferred to digital platforms and old forms are being re-used by being adapted to digital sphere. Recently, the use of digital technologies based on sound has become widespread. During the COVID 19 epidemic, the use of audiobooks, podcasts, and voice messaging applications has increased, and a voice-based social media platform called Clubhouse has emerged. In the last decade, although new media technologies have enabled uninterrupted and social media has created a new digital culture, the demand for applications based only on sound is in need of academic inquiry. Based on the qualitative method, this research aims to understand why these technologies are preferred and the reasons for their increased use, through in-depth interviews with individuals who use voice-based digital communication opportunities. Individuals using audio digital technologies prefer to use these technologies because they allow them to do more than one job at the same time, can be listened to anywhere at any time, and are based on speech. The results of the research showed that digital communication possibilities based on sound on the basis of the techno-determinist approach are the latest milestone in the development of "secondary oral culture”.

Keywords:

Verbal communication, Podcast, Clubhouse, Audiobook, Techno-determinism, Multitasking,

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