HAKAN ÜNAL, DUYGU YILDIRIM, GÖNÜL BABAYİĞİT İREZ

A STUDY IN TERMS OF SOCIAL MARKETING APPROACH: THE EFFECTS OF PHYSICAL ACTIVITY ON QUALITY OF LIFE IN ELDERLY

Bu çalışma, sosyal pazarlama yaklaşımı açısından bir uygulama olarak, fiziksel aktivitenin 65 yaş ve üzeri erkek bireylerin, yaşam kalitelerine etkilerinin araştırılması amacıyla yapılmıştır. Muğla İli Abide-H.Nuri Öncüer Huzurevinde yaşayan 65 yaş ve üzeri seçilen gönüllü erkek bireylerin sosyal pazarlama kampanyası sonucu, fiziksel aktivitenin yaşam kalitelerine etkisini belirlemek amacıyla, sosyal pazarlama kampanyası düzenlenmiştir ve bu kampanya broşürler vasıtası ile duyurulmuştur. Aynı zamanda, Beden Eğitimi ve Spor Yüksekokulunda çalışan 2 Öğretim Elemanı tarafından, huzurevinde kalan 57 kişiye, fiziksel aktivite ve yaşam kalitesi ilişkili sunum yapılmış ve program hakkında bilgi verilmiştir. Kampanya için katılımcılarda etki yaratacak bir resim ve slogan (hareket et mutlu kal) kullanılarak, el broşürü haline getirilmiş, huzur evi sakinlerine çalışma öncesi dağıtılmış ve farkındalık yaratması için bir hafta beklenmiş, bir hafta sonra kampanyadan etkilenen ve gönüllü olarak katılmak isteyen 27 kişiye anket uygulanmış ve çalışma başlatılmıştır. Egzersizlere 8 hafta boyunca devam edilmiştir. Huzurevinden seçilen gönüllü 27 kişiye, çalışmanın başında ve sonunda, SF 36 Sağlık Durum Anketi (Short Form) eğitmenler eşliğinde uygulanmıştır. Ön-test ve son-test değerlerinin sonuçları kişisel bir bilgisayarda, SPSS 18 paket programı ile değerlendirilmiştir. Sonuç olarak; Geriatrik erkeklerden % 47.36sı sosyal pazarlama programından etkilenerek çalışmamıza katılmıştır. Programa katılanların, bedensel, psikolojik ve sağlık durumları, program öncesinde ve sonrası karşılaştırıldığında; fiziksel fonksiyon, vücut ağrısı, genel sağlık, sosyal fonksiyon ve fiziksel sağlık değerlerinde anlamlı farklılıklar ortaya çıkmıştır.

SOSYAL PAZARLAMA YAKLAŞIMI AÇISINDAN BİR UYGULAMA: YAŞLILARDA FİZİKSEL AKTİVİTENİN YAŞAM KALİTELERİNE ETKİSİ

This study which was carried out, in terms of social marketing approach, has the purpose of investigating the effects of physical exercises on aged 65 years and over people on quality of life. In this study, a campaign, in social marketing scope was organized and it was advertised by flyers aim to determine the effects of physical activities on life quality of randomly selected volunteer men, above 65 years old who stay in Mugla Abide-H.Nuri Öncüer Senior Center. Moreover, a presentation about physical activity and quality of life was submitted and informed about the programme to 57 senior center participants. The photo and slogan was used and prepared as a flyer to create an effect on participants for this campaign. These flyers were given to participants before the study and waited one week to create awareness about to study. The survey was made and the study was started a week after the flyers were given to participants. The exercises were continued during 8 weeks. The SF 36 quality of life scale, its validity and reliability studies were investigated by Pinar (1996) and Demirsoy (1996), was made under the supervisor of three trainer to randomly selected 27 person from senior center. The results of pre-test and final-test were determined by using SPSS 18 software. As a result, %47 of participants who were impressed from Social marketing programme decided to participate to this study. There were significant differences in some variances (subscales) like physical function, body pain, general health, social function and physical health when compared before and after programme.

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