RFID İLE SAĞLANMIŞ ENVANTER GÖRÜNÜRLÜĞÜ İLE MODA PERAKENDE ÜRÜNÜ YÖNETİMİ

Radio Frequency Identification (RFID) teknolojisinin sanayiye sunduğu başlıca değerlerden biri envanter kayıtlarındaki stokla gerçek envanter durumu arasındaki tutarsızlığı yok etmesi, bu şekilde de sistemde envanter görünürlüğünün elde edilmesini sağlamaktır. Bu makalede, hazır giyim gibi moda tarzı ürün satan bir perakendeci için RFID ile sağlanmış envanter görünürlüğünün etkisi irdelenmiştir. Satış sezonu başlamadan perakendeci toplam sipariş miktarını sabitlemiş olduğundan RFID kullanımı satışlarda bir artışa neden olamayacaktır. Bu durumda, erişilen envanter görünürlüğünün etkisi üründen elde edilen toplam gelirdeki artış olarak formüle edilmiştir. Bu etkinin bileşenleri tanımlanmıştır ve perakendeci ve ürün özelliklerine göre etkinin nasıl değiştiği nitelendirilmiştir. Ayrıca RFID teknolojisinin kusurlu performans göstermesi de göz önüne alınmıştır ve bu kusurlu performansın teknolojinin getirisine etkisi incelenmiştir.

Anahtar Kelimeler:

Perakende, envanter, RFID, moda, ölümlü, kusurlu okuma oranı

MANAGING A RETAIL FASHION PRODUCT WITH RFID-ENABLED INVENTORY VISIBILITY

One of the main promises of Radio Frequency Identification Technology (RFID) is reduction in inventory record inaccuracy at retail stores, and thus to help achieve inventory visibility in the system. In this paper, we investigate the impact of RFID-enabled inventory visibility for a retailer that sells fashion merchandise, such as trendy apparel. Because the retailer already commits to a total quantity for the item before the season begins, an increase in sales cannot be expected. Here, we formulate the value of inventory visibility as an increase in revenue generated from the product. We characterize the components of this impact and how it changes with respect to the retailer and product characteristics. We also consider the possibility of imperfect performance of an enabler technology like RFID, and analyze how it affects the ROI of the technology.

Keywords:

Retail, inventory, fashion, perishable, imperfect read rate, RFID,

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