ET VE SÜT ÜRÜNLERİ AMBALAJLARI ÜZERİNDE BULUNAN BİLGİLERİ KULLANMAYA YÖNELİK TÜKETİCİ DAVRANIŞLARI

ÖZ Bu çalışmanın amacı; tüketicilerin ambalajlı et ve süt ürünlerini satın alırken, ambalaj üzerindeki bilgilere ne derece dikkat ettiklerinin ortaya çıkarılmasıdır. Çalışma kapsamında öncelikle, sıklıkla tüketilen ve kolayca ulaşabilen ambalajlı et ve süt ürünlerinin üzerinde yer alan bilgiler market vb. yerlerde incelenerek tespit edilmiştir. Daha sonra söz konusu bilgilerden yola çıkarak yazarlar tarafından anket soruları geliştirilmiştir. Elde edilen verilere faktör analizi, bağımsız örneklem T-Testi ve ANOVA analizi yapılmıştır. Elde edilen sonuçlara göre; araştırmaya katılanlar, ürünlerin son kullanma tarihini, üretim tarihini ve tavsiye edilen tüketim tarihini yüksek oranda kontrol etmektedir. Et ve süt ürün türüne göre, içindekiler ve ürün/sertifika boyutunda araştırmaya katılanlar arasında anlamlı farklılık varken, tarih boyutunda araştırmaya katılanlar arasında anlamlı farklılık yoktur. Medeni duruma göre de, içindekiler ve ürün/sertifika boyutunda anlamlı farklılık varken, tarih boyutunda farklılık yoktur. Yaş grupları açısından değerlendirildiğinde, her üç boyutta da anlamlı bir farklılık yoktur. Aynı şekilde, eğitim durumunda da anlamlı bir farklılık yoktur.

Anahtar Kelimeler:

Ambalaj, Gıda, Et-Süt, Et Ürünleri, Süt Ürünleri

CONSUMER BEHAVIOR TO USE THE INFORMATION CONTAINED ON MEAT AND DAIRY PRODUCTS’ PACKAGING

ABSTRACT The purpose of this study is to find out to what degree which consumers pay attention to the information given on the package when purchasing meat and dairy products. Firstly, the information on packed meat products and dairies that are frequently consumed and easily accessible in supermarkets and marketplaces were examined. Afterwards, based on the given information on packages, survey questions were developed by authors. Factor analysis, independent samples T-Test and ANOVA analysis were made to collected data. According the results; participants in the research highly checked the product’s expiration, production and recommended consumption dates. As for meat products and dairies, there is a significant difference between participants in the research in terms of ingredients and product/certificate aspects. However, there is no significant difference between paticipants in the research as far as the date is concerned. Regarding marital status, while there is a significant difference in ingredients and product/certificate aspects, but there is no difference as far as the date is concerned. Evaluating age groups, there is no significant difference among the age groups in all three aspects. Likewise, there is no significant difference in terms of educational backgrounds.

Keywords:

Package, Food, Meat-Milk, Meat Products, Dairy Products,

PDF

___

Bıtrak, O. O. & Hatırlı, S. A. (2009). Socio-economic factors affecting household food consumption away from home in Isparta. International Journal of Economics and Administrative Sciences, 5(2), 46-63.
Bousbia, A., Boudalia, S., Chelia, S., Oudaifia, K., Amari, H., Benidir, M., ... Hamzaoui, S. (2017). Analysis of factors affecting consumer behavior of dairy products in Algeria: A case study from the region of Guelma. International Journal of Agriculture Research, 12(2), 93-101.
Çalmaşur, G. & Daştan, H. (2020). Factors affecting household food consumption away from home in Erzurum. International Journal of Economics and Administrative Sciences, 6(1), 97-111.
Fierens, T., Servaes, K., Van Holderbeke, M., Geerts, L., De Henauw, S., Sioen, I. & Vanermen, G. (2012). Analysis of phthalates in food products and packaging materials sold on the Belgian market. Food and Chemical Toxicology, 50(7), 2575-2583.
Font-i-Furnols, M. & Guerrero, L. (2014). Consumer preference, behavior and perception about meat and meat products: An overview. Meat science, 98(3), 361-371.
Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Gaskin, J. Confirmatory Factor Analysis, http://statwiki.kolobkreations.com/index.php?title=Confirmatory_Factor_Analysis.
Grunert, K. G., Wills, J. M. & Fernández-Celemín, L. (2010). Nutrition knowledge, and use and understanding of nutrition information on food labels among consumers in the UK. Appetite, 55(2), 177-189.
Güneş, F. E., Aktaç, Ş., Korkmaz, B. (2014). Behaviours and attitudes of Turkish consumers towards food labels. Academic Food Journal, 12(3), pp. 30-37.
Joseph F. Hair Jr., William C. Black, Barry J. Babin & Rolph E. Anderson. (2014). Multivariate Data Analysis Seventh Edition, Pearson Education Limited.
Kızılaslan, N. & Kızılaslan, H. (2008). Knowledge level and attitudes of the consumers related to the food products they buy (Tokat city example). Journal of Agricultural Faculty of Uludag University, 22(2), 67-74.
Mutsikiwa, M. & Marumbwa, J. (2013). The impact of aesthetics package design elements on consumer purchase decisions: a case of locally produced dairy products in Southern Zimbabwe. IOSR Journal of Business and Management, 8(5), 64-71.
Özgül, E. & Aksulu, İ. (2006). Ambalajlı gıda ürünlerinde tüketicilerin etiket duyarlılığındaki değişimler. Ege Academic Review, 6(1), 1-9.
Özkan, B. (2022). Awareness, perception, attitude and expectations of university students towards halal food. KAÜİİBFD, 13(25), 129-159.
Piedra, M. A., Schupp, A. R. & Montgomery, D. E. (1996). Consumer use of nutrition labels on packaged meats. Journal of Food Distribution Research, 27(2), 42-47.
Sağlam, F., Gümüş, A. & Dokcan, B. (1999). Tüketicilerin besin satın alımına ilişkin bilgi tutum ve davranışları. Beslenme ve Diyet Dergisi, 28(1), 39-46.
Schupp, A. R., Gillespie, J. M. & Reed, D. (1998). Consumer awareness and use of nutrition labels on packaged fresh meats: a pilot study. Journal of Food Distribution Research, 29(2), 24-30.
Silayoi, P. & Speece, M. (2004). Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure. British Food Journal, 106(8), 607-628.
Silayoi, P. & Speece, M. (2007). The importance of packaging attributes: A conjoint analysis approach. European Journal of Marketing, 41(11/12), pp. 1495-1517.
Ščetar, M., Barukčić, I., Kurek, M., Jakopović, K. L., Božanić, R., Galić, K. (2019). Packaging perspective of milk and dairy products. Mljekarstvo/Dairy, 69(1), 3-20.
Tabachnick, B. G. & Fidell, L. S. (2015). Using Multivariate Statistics (Mustafa Baloğlu, Trans.) Ankara: Nobel.
Tsiros, M. & Heilman, C. M. (2005). The effect of expiration dates and perceived risk on purchasing behavior in grocery store perishable categories. Journal of Marketing, 69(2), 114-129.
Wardle, J., Haase, A. M., Steptoe, A., Nillapun, M., Jonwutiwes, K. & Bellisie, F. (2004). Gender differences in food choice: the contribution of health beliefs and dieting. Annals of Behavioral Medicine, 27(2), 107-116.
Wu, J., Teng, J. T. & Chan, Y. L. (2018). Inventory policies for perishable products with expiration dates and advance-cash-credit payment schemes. International Journal of Systems Science: Operations & Logistics, 5(4), 310-326.