Türkiye’de Wattpad Kullanımı Nedenleri

Bu çalışmada Türkiye’de kullanıcıların Wattpad kullanım nedenlerinin belirlenmesi amaçlanmaktadır. Wattpad sanal ortamda hikâye yazma ve keşfetme platformudur. Wattpad yazarları Türkiye’de kısa sürede Z kuşağı olarak adlandırılan genç nesil tarafından sevilmiş ve büyük bir hayran kitlesine ulaşmıştır. Wattpad içeriklerinin fayda ve zararları, okuyucuları motive eden etmenlerin ve platformu kullanırken nasıl bir yol izleneceğinin belirlenmesi önemli bir ihtiyaçtır. Çalışma, nitel araştırma yöntemlerinden durum çalışması olarak desenlenmiştir. Veri toplama aracı olarak yazar ve okurlar ile görüşmeler gerçekleştirilmiş; ayrıca çeşitli dokümanlar ve araştırmacı günlüğü kullanılmıştır. Verilerin analiz edilmesinde ve kategorilerin oluşturulmasında içerik analizi, akran değerlendirme, katılımcı teyidi ve rol-sıralı matris kodlama yöntemleri kullanılmıştır. İçerik analizi sonucuna göre kullanıcıların Wattpad platformunu kullanma sebepleri, popüler olma isteği, etkileşim, kullanım kolaylığı, konular ve dil olarak belirlenmiştir. Sonuçlar kısmında kullanıcıların platformu kullanma sebepleri aidiyet duygusu ve anlamlandırma arayışı başlıklarında toplanmış ve tartışılmıştır.

Anahtar Kelimeler:

Wattpad, Wattpad kullanımı, çevrimiçi hikâye paylaşımı.

Reasons for Wattpad Use in Turkey

This study was carried out to determine the reasons why users use Wattpad in Turkey. The benefits and harms of Wattpad content and the factors that motivate readers here are important for determining the methods to implement when using this platform. The study was designed as a case study as a qualitative research method. As a data collection instrument, interviews with writers and readers were conducted. Additionally, various documents and a research diary were used. Peer evaluation, member check and role-ordered matrix methods were used to analyze data and create categories. According to the content analysis results, the reasons why users use the Wattpad platform were determined to be the desire to be popular, interaction, ease of use, subjects and language. The reasons for users to use the platform are collected and addressed in the Results section under the headings of sense of belonging and quest for meaning.

Keywords:

Wattpad, Wattpad usage, online story sharing,

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