Yasemin ERTAN, Elif YÜCEL, Mehlika SARAÇ

How do business strategies predict firm performance? aninvestigation on borsa Istanbul 100 index

Bu çalışmada amaçlanan Miles ve Snowun strateji tipolojisinin Türkiyede birsınamasını gerçekleştirmek ve farklı stratejiler uygulayan firmaların ROA oranlarına görefirma performanları açısından nasıl farklılaştıklarını araştırmaktır. Çalışma Borsa İstanbul100 endeksinde listelenen 190 firma üzerinde gerçekleştirilmiştir. Firmalar kümeleme analiziyardımıyla 3 strateji tipolojisi altında gruplandırılmıştır. Bağımsız deği şkenler olarak seçilen Firma stratejisi , firma büyüklüğü ve sektör ün firma performansı (ROA) üzerindekietkisi ANOVA ve Lojistik regresyon yöntemleri ile analiz edilmiştir. Sonuçlar firmaperformansının (ROA) en iyi açıklayıcısının firma stratejisi ve firma büyüklüğünün etkileşimi olduğuna dikkat çekmektedir.

İşletme performansının açıklanmasında işletme stratejilerinin etkisi: İstanbulborsası 100 endeksinde bir araştırma

In this study it is aimed to verify Miles and Snow s strategy typology in Turkey andinvestigate how firms that conduct different business strategies, differ in firm performanceconsidering ROA ratio. Research conducted with 190 firms listed in Borsa Istanbul 100Index. Firms classified under 3 strategy typology with cluster analysis. The impact ofindependent variables ; firm strategy , industry and firm sizeon firm performance(ROA) were analysed by ANOVA and logistic regression. Results indicated that the bestpredictor of performance (ROA) is the interaction efffect of firm size and firm strategy.Anahtar Kelimeler: Business Strategies, Miles and Snow s Strategy Typology, ROA,Logistic Regression.

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