YÖNETİCİLERİN İŞLETME ENFORMASYON İHTİYAÇLARI İÇİN TERCİH ETTİKLERİ KAYNAKLAR

Çalışmanın amacı işletme yöneticilerinin enformasyon ihtiyaçları ile bu ihtiyaçlarını giderecekleri enformasyon kaynaklarını nasıl ilişkilendirdiklerini ortaya çıkarmaktır. Bu soruya cevap oluşturmak için çeşitli sektörlerde faaliyet gösteren toplam 327 işletme yöneticisi ile yüz yüze görüşmeler yapılmıştır. Enformasyon kaynakları kişisel ve kişisel olmayan ile içsel ve dışsal boyutlarda içerik analizi kullanılarak kodlanmıştır. Elde edilen sonuçlara göre yöneticilerin kişisel olmayan enformasyon kaynaklarını daha çok tercih ettikleri ortaya çıkmıştır. Buna göre, sürdürülebilirlik ve rekabetçilik sorunları ile karşı karşıya kalan yöneticiler kişisel ve içsel enformasyona, büyüme ve yenilik sorunları ile karşı karşıya kalan yöneticiler ise kişisel olmayan ve dışsal enformasyona yönelmektedirler. Karlılık sorununda ise yöneticiler kişisel olmayan ve içsel enformasyona başvurmaktadırlar. Bulgular stratejik yönetim ve çevre tarama literatürünün yanında uygulayıcılara da katkı sağlamayı hedeflemektedir. Araştırma sonuçları yöneticilerin enformasyon ihtiyaçlarını daha odaklı tanımlama ve bu ihtiyaçlarını daha etkili giderme konusunda yol gösterici olabilecektir.

Anahtar Kelimeler:

örgütsel algı, enformasyon kaynağı, enformasyon ihtiyacı, stratejik yönetim

SOURCES THAT MANAGERS PREFER FOR BUSINESS INFORMATION NEEDS

This study aims to reveal how business managers associate their information needs and the information sources to meet these needs. In order to answer this question, face-to-face interviews were carried out with a total of 327 business managers working in various sectors. Information sources are encoded by using content analysis with personal and non-personal, internal and external dimensions. Results obtained have shown that managers mainly prefer non-personal information sources. Accordingly, business managers who face problems of sustainability and competitiveness seek personal and internal information while those who face problems of growth and innovation seek non-personal and external information. As for the problem profitability, managers refer to non-personal and internal information. The findings aim to contribute to strategic management and environmental scanning literature as well as to implementers. The research results might be guiding for identifying the information needs of managers in a more focused way and meeting this need more efficiently.

Keywords:

organizational perception, information source, information need, strategic management,

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