DÜNYANIN KÜLTÜREL KALıPLARıNı ANLAMAK ULUSLARARASI STRATEJİK HALKLA İLİşKİLER PROGRAMLARININ UYGULANMASıNDA BİR GEREKLİLİK

DÜNYANIN KÜLTÜREL KALıPLARıNı ANLAMAK ULUSLARARASI STRATEJİK HALKLA İLİşKİLER PROGRAMLARININ UYGULANMASıNDA BİR GEREKLİLİK

___

  • Beeth, G. (1997, May). Multicultural managers wanted. Management Review, 86, (5),17.
  • Beveridge, D. (ll, June 1997). Pitfalls ofmarketing. The Miami herald, B3
  • DeForest, M. E. (1998, September).Hecho en Mexico: Tips for success. Apparel Industry Magazine, 59, (9), 98-106.
  • Dempsey, G.(1992, December) Global communication comes ınto its own. International Association of Business Communicatiors. (IABC) Communication World, 21-23.
  • Doi, L. T. (1982). The Japanese patterns of communication and the concept of Amae. In, L. A. Samovar &, R. E. Porter Intercultural Communication: A Reader, (3rd Edition). ?: Wadsworth. 219.
  • Donsbach, W.(1995, Fall). Lapdogs, watchdogs, and junkyard dogs. Media Studies Journal, 2., (28).
  • Ferraro, G. P. (1994). The cultural dimension of international business, (2nd Edition). Englewood Cliffs, NJ: Prentice Halı.
  • Gannon, M. J. (1994). Understanding global cultures-metaphorical journeys through 17 countries. ?: Sage.
  • Halberstam, J. (1992). A prolegomenon for a theory ofnews. In E. D. Cohen (Ed.). Philosophical Issues in Journalism. ?: Oxford University Press.
  • Hall, E. T. (1976). Beyond culture. Garden City, NY: Anehor Press/Doubleday.
  • Harris, P. R. & Moran, R T. (1991). Managing cultural differences-high performance strategies for a new world of business, (3rd Edition). ?: Gulf
  • Hofstede, G. (1980) Cultures conseguances-international differences in workrelated values. ?: Sage.
  • Kenton, S. B. & Valentine, D. (1997) Cross talk: Communicating in a multicultural workplace. ?: Prentice Halı.
  • Lane, H. W., DiStefano, J. J. & Maznevski, M. L. (1997). International management behavior. (3rd Edition). ?: Blackwell
  • Neff, B. D. (1-4 November 1990). Mass communication, public communication, and interpersonal communication: A global model for ınternational PR. Paper presented at the annual meeting of the speech communication association, Chicago.
  • Poulin, E. (20 Octoberl 997). Public Relations Reporter, 40, (41), 1-4.
  • Riley, M. (1991). Indigenous resources in a ghanaian town: potential for health education. Paper presented at the international communication association conference, Chicago.
  • Samovar, L. A. & Porter, R. E. (1982). Intercultural communication: Areader, (3rd Edition). ?: Wadsworth.
  • Seow, F. T. (1995, Fall). A free and Flippant media. Media Studies Journal, 2., (4), 77-81.
  • Shapard, J. (1990, Winter). Observations on cross-cultual electronic networking. Who le Earth Review, 69, 32.
  • Starosta, W. J. (1979, Fall). Roots for an older rhetorie: On rhetorieal effeetiveness in the third world. The Western Journal of Speeeh Communication, 43, 278- 287.
  • Toronto Star. (23 January 1994). Chanel apologizes for offense to Muslims. A3.
  • Wakefield, R. ı. (1997). International publie relations: A theoretical approaeh to exeellence based on a worlwide delphi study. University of Maryland at Collage Park doetoral dissertation.
  • Warner, ı. & Bearner, L. (1995). Intereu1tural eommunieation in the global workplaee. ?: Irwin MeGraw-Hilı.
  • Yousef, F. S. (1982). North Amerieans in the Middle East: Aspeets ofthe roles of friendliness, religion, and women in eross-eu1tural relations. In L. A. Samovar & R. E. Porter (Eds.), Intereu1tural eommunication: Areader, (3rd Edition). ?: Wadsworth.
  • Zaharna, R. S. (1995, Fall). Understanding eu1tural preferenees ofArab eommunieation patterns. Publie Relations Review, n, (3), 241.